Shopee’s 11.11 promotion kicked off with a bang, with cross-border orders increasing 9 times in the first two hours

On November 11, 2024, China's leading e-commerce platform Shopee's 11.11 promotion officially kicked off, and Southeast Asian consumers were enthusiastic. Two hours after the opening, the number of cross-border orders surged to 9 times that of the same period on weekdays. Cross-border products such as mobile phones, tablets and accessories, beauty products, women's clothing, fashion accessories, and home life became the focus of purchases; efficient logistics fulfillment services further stimulated the willingness to place orders, and the number of localized fulfillment orders soared to 17 times that of the same period on weekdays; the number of new cross-border sellers also increased significantly, with the number of goods sold reaching 27 times that of the same period on weekdays; Southeast Asia's demand for quality consumption continued to rise, and the number of cross-border brand orders increased to 23 times that of the same period on weekdays.

Shopee's content e-commerce has effectively stimulated market vitality. As of 2 a.m., products in categories such as beauty, women's clothing, and home life have caught consumers' attention through live broadcasts and short videos during big promotions, becoming an important driving force for explosive sales.

In addition, with the support of Shopee's diversified traffic entrances, each sub-category has shown a blowout growth: cosmetics and skin care products, headphones, dolls and collectibles have jumped to the top of the best-selling list. With the end of the year and the approach of major festivals, Southeast Asian consumers have increased their demand for social gatherings and holiday gifts, and the number of orders for vinyl records, costumes, gift packaging, party supplies, etc. has increased sharply.

Shopee

Double 11