Sales surged 145%, and unpopular gardening products ushered in spring

As the world's factory, Chinese products are world-famous. You can see Chinese-made products in many stores abroad. Moreover, Chinese-made products are very popular abroad and are sought after by many foreigners .

Recently, another Chinese-made product has become popular in the European and American circles. The micro excavators made in China have become the new favorite of Europeans and Americans, with sales soaring by 145% . Some domestic excavator companies have even been overwhelmed with orders and have had to expand new factories to increase production capacity.

  AliExpress screenshot

According to the editor, mini excavators have the best sales on the AliExpress platform. If you enter keywords such as "mini digger garden" and "digger Excavator", you can see many related products.

In addition to the above keywords, other high-frequency search terms include "1 ton", "low price", "personal use", etc. , which shows that Europeans and Americans are very sensitive to prices when purchasing such products.

A domestic excavator dealer said that among all excavator tonnages, models ranging from 0.8 tons to 9 tons have the best sales.

In addition, personalized customized models are particularly popular among Europeans and Americans. According to sales data, in terms of color preferences, American consumers like white, Russians love green, and Indian consumers prefer white and yellow.

In addition to the color that suits the tastes of Europeans and Americans, the design of the entire mini excavator also caters to the needs of Europeans and Americans. It is reported that the mini excavator made in China fits the body shape of Europeans and Americans . A girl with a height of 170cm will not feel crowded when sitting in it. Compared with the control system of traditional commercial excavators , the mini version is simple to operate and very easy to use.

Excavators are an unpopular product generally used for commercial purposes. Why do so many European and American families buy them?

The survey pointed out that in 2020, due to the outbreak of the global COVID-19 pandemic, people's travel was restricted and many people had to stay at home. They also turned their attention to their own small gardens. Sales of home and gardening products soared, and excavators also happened to benefit from the "home economy" .

For this reason, on social media, there are endless videos of Europeans and Americans playing with excavators in their backyards, and micro excavators have become the hottest "Internet celebrity products."

At present, more and more Chinese-made products are loved by people overseas. Chinese products are also showing new charm in the fiercely competitive international market with high technology and high quality. I believe that in the future, Chinese-made products will bring more surprises to the world.

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Mini Excavator