After only 3 months of training, he started working on Amazon and the seller lost 2 houses in half a year!

"Someone from the bank came to do business yesterday, saying that their vice president had just resigned to start a cross-border e-commerce business." "Today, the guy who bought fried noodles downstairs at Huanan City also wants to do cross-border e-commerce."... This rush to join Amazon seems to have happened just yesterday.

Now, more than half a year has passed, and after Amazon's heavy-handed rectification, the initial enthusiasm has long since subsided, and those who entered the market rashly have also tasted the bitter fruit, including those who entered the market with full confidence under the encouragement of training institutions.

After only 3 months of training, I started working for Amazon and lost 2 houses

If it weren't for the rectification over the past six months, outsiders would still think that Amazon is "making money by opening a store and selling goods". But veteran sellers should all know that Amazon is very complicated, involving product selection, data processing, copywriting, advertising, infringement and other aspects. Each of these is a hurdle, and it can be said that this road is full of thorns.

However, in the propaganda of many Amazon training institutions, only the good side is often shown, especially some unscrupulous training institutions not only claim that Amazon is full of money to be picked up, and that you can make hundreds of thousands of dollars a month with zero yuan, but also try every means to cheat more money from novices. Some people who don't know the depth of the situation and are dazzled by money are likely to rush in. Especially when the industry is very hot, new entrants come in droves. There is no doubt that some people have been hit and bleed.

Recently, the editor learned that there was a seller who came to Amazon after 3 months of training . He mainly sold running and fitness equipment. At the beginning, he was ambitious to take the company public. As a result, after only half a year, he said that he could not hold on any longer and lost 2 houses.

Some senior sellers believe that Amazon cannot be learned by just “learning”. As a layman, it is no problem to quickly understand through training, but it can only solve basic and entry-level problems. You cannot expect to get any practical returns from the training.

What's more, before you even see the shadow of money, unscrupulous training institutions have already swindled a wave of real money from you. After someone "undercover" in an Amazon training institution for 7 days, he disclosed the following two routines on a social platform: 1. The training institution charges 3,000 yuan for helping to open a store, on the grounds that it is in exchange for the resources of Amazon investment managers. Links under investment managers will have traffic support, but self-registered sellers do not. 2. The agency charges more than 100,000 yuan a year, and also charges 5 to 10 points, saying that it can guarantee a sales volume of 1 million. If the sales volume is not reached, the contract will be terminated.

Of course, there must be many reasons why sellers suffer heavy losses. In addition to personal reasons, it is also inseparable from this year's overall environment. We know that the entire industry has been in a downturn for quite a long time. Experienced sellers who have been in the industry for many years find it very difficult to cope with it, not to mention newcomers who have just entered the industry.

The industry continues to be sluggish, and sellers are ready to go home and lie down

There have been reports that some sellers have withdrawn from the market under high pressure. Recently, many sellers have also found that some of their industry groups have fewer and fewer people, and they lament that they don’t know how many people will stay by the end of the year. Some of them have also said that they are mentally broken and are ready to pack up and go back to their hometowns to rest.

Anyone who has paid attention to the semi-annual reports of major listed sellers should have noticed that most of the profits have dropped significantly compared with the same period last year. The same is true for small and medium-sized sellers. One seller said that although the sales volume so far this year is the same as last year, the profit has not increased much, especially in Europe, where the profit has dropped sharply. Another seller also said that he made more than 70 million in sales last year and expected the same number this year, but the profit has dropped a lot.

What "eats" the sellers' profits? From the performance summary of the nine major shipping companies in the first half of 2021 that leaked not long ago, we should know that logistics costs are the biggest part. Otherwise, where did these shipping companies get such huge net profit growth of 113 times, 32 times, etc.

Now, the peak season in the second half of the year has begun, and the freight rate has risen even more outrageously. Air and sea freight rates have risen simultaneously. For example, the freight rates to the United States have reached a peak of 30, and there is a trend of rising above. Some people lament that the money earned by sellers last year has been taken away by logistics companies this year.

In addition, Amazon is now in a state of internal competition, and many sellers are engaged in price wars and low-price spirals . This form of competition is seriously depleting to the sellers themselves. A seller recently said that he gave away tens of thousands of $30 goods for charity at 0 yuan, and the value of the goods plus shipping costs was worth 2 to 3 million yuan. What's even more uncomfortable is that since the delivery fee was directly paid by Amazon, he owed a large sum of money. Now all the money earned by the store has been deducted, and there is still a shortfall of $110,000.

In such an environment, some sellers joked that their performance targets had been lowered again and again. They had already been lowered once before, but they still could not be achieved. As long as I lowered it fast enough, the performance pressure would not catch up with me.

Some sellers have joked before that the pressure of being a seller is getting greater and greater, so they might as well do training, which is risk-free, has no cost, and can still make money. In today's situation, many sellers have taken decisive action, including the billion-dollar seller Tongtuo.

Someone sold 100 stores and switched to training

Speaking of sellers switching careers to do training, the editor suddenly remembered a very interesting conversation that has been circulating in the cross-border circle recently.

Rich man A asked the boss of a freight forwarding company: What do you do? Why do you make so much money?

Logistics freight forwarding boss: I work for Amazon.

Rich man B asked the overseas warehouse owner: What do you do? Why do you make so much money?

Overseas warehouse owner: I work for Amazon.

Rich man C asked the boss of a service provider: What do you do? Why do you make so much money?

The boss of a service provider: I work for Amazon.

"All the money has been contributed to various service providers, and the sellers are just tools." Many sellers have cried out that it is too difficult to sell goods now, and they may even lose everything, so it is better to transform into service providers.

Among the many types of services, "training services" have become the first choice for many sellers.

Recently, Tongtuo's WeChat public account published an article titled "Cold winter for cross-border companies | The wind is blowing, why is Tongtuo, a billion-dollar super seller, doing training at this time?" The article stated that it will launch a one-stop incubation training service, which instantly attracted widespread attention in the country.

In fact, it is not just big sellers like Tongtuo, some small and medium-sized sellers have also turned their attention to the training business. Recently, a cross-border employee said that his company had sold more than 100 stores and switched to Amazon incubators, agency operations, and training.

It is not surprising that sellers want to switch to training. This year, the sellers have been hurt. Some sellers lamented that they wanted to cry when they saw the profit margin in the financial statements . They really wanted to persuade their own operations to switch to operation courses. They are responsible for content and traffic , and the income is 50-50, which is higher than the commissions in recent months .

It can be seen that Amazon training is being mentioned more and more. Some industry insiders believe that now that the platform is becoming more and more strict, sellers are still competing at low prices. Sellers with poor profits can also do training as a way to retreat and advance. They have not left the industry and can make a comeback at any time .

In general, Amazon sellers are now in a difficult stage. If you are a novice, the editor advises you to enter the market with caution. If you are already in the market and have no energy left, then stop the loss in time and exit the industry. If you still have energy left, then find a way to survive this period. After all, the market prospects of online shopping have not changed.

Amazon Training