FedEx and Salesforce deepen cooperation, is Amazon's position in jeopardy?

Recently, FedEx announced that it will deepen its cooperation with cloud software company Salesforce and integrate Salesforce Commerce Cloud and Salesforce order management platform with Shoprunner .

In December 2020, FedEx acquired the e-commerce platform Shoprunner . It hopes to optimize platform services and provide better services to sellers and consumers through cooperation with Salesforce .

For example, FedEx will use Salesforce CRM to provide sellers with services that can inform consumers of the exact time of goods arrival. This function will not only help optimize transportation and distribution links, but also simplify transportation procedures and manage costs to achieve greater operational supply chain control.

Consumers can know the delivery time of their orders in real time on the product details page, shopping cart and during the entire delivery process.

In recent years, the two giants, FedEx and Amazon, have been fighting openly and secretly.

On the one hand, Amazon has been building its own logistics and transportation chain, preparing to take a bigger bite of the pie: conducting business as a third-party shipper, hoping to compete with FedEx and other shippers , so it is also constantly reducing its dependence on them.

As for FedEx, in order to consolidate its position and expand its market share , it cooperated with the e-commerce platform BigCommerce in April 2020 , which also helped to increase its customer base.

FedEx also announced on September 2 that it will launch a new international time-limited e-commerce transportation service, FedEx® International Connect Plus (FICP) , in the Asia Pacific, Middle East and Africa (AMEA) region . Cross-border e-commerce sellers in ten markets, including mainland China, Hong Kong, China, Taiwan, Australia, India, Japan, Malaysia, Singapore, South Korea and Thailand, can use the FICP service to provide customers with more cost-effective international logistics solutions and ensure that goods are delivered to consumers in a faster time.

FedEx President for Asia Pacific, Middle East and Africa, Jiahua Pei, said that building a strong e-commerce ecosystem is a strategic priority for FedEx. He hopes that through the FICP service, the quality of FedEx services can be improved while providing more cost-effective logistics services to businesses and consumers.

Through this cooperation with Salesforce , FedEx hopes to create an open and collaborative e-commerce development environment to help merchants provide their customers with a high-quality shopping experience. It can also enhance its competitiveness in the market and build a strength that can compete with Amazon.

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