Lazada releases 2024 second half promotion calendar, upgrades Global Plus to seize business opportunities faster

June is approaching, and Southeast Asian e-commerce is entering its peak consumption season. Considering the time required for cross-border merchants to prepare goods, in order to help merchants seize business opportunities in Southeast Asia, Lazada has also released the 2024 second half promotion calendar in advance, paving the way for cross-border merchants to grow fast.

Figure: Lazada releases big promotion calendar for the second half of 2024

According to the calendar content, we can see the focus of Lazada in the second half of 2024:

Key point 1: Sellers need to pay attention to Lazada’s “double-digit promotion” in the second half of the year

Paying attention to Lazada's special "double-number promotions" such as Double 9, Double 11 and Double 12 will still be the primary focus in the second half of the year . In recent years, Lazada has introduced the mentality of Double 11 and other big promotions to the e-commerce platform in the Southeast Asian market for the first time , gradually cultivating the mentality of enjoying big promotion discounts and shopping during the second half of the year among local consumers .

Focus 2: Understand the high-frequency consumption cycles of consumers in six Southeast Asian countries

In the calendar, Lazada considerately helps sellers plan according to the regular payroll frequency and time in different countries, and reminds sellers to pay attention to the secondary consumption hot seasons, such as Payday promotions, as well as mid-month and end-of-month promotions.

Key point 3: If you operate in a refined manner, you can also pay attention to the special theme shopping festivals in different countries

There are more than 600 million consumers in the six Southeast Asian countries , with a young population and a high fertility rate. In addition to strong demand for daily consumption, there is also a high demand for personalized consumption, festive consumption, and self-pleasure consumption. Therefore, Lazada will also launch a series of creative themed shopping festivals covering fashion trends, parent-child parenting, festival celebrations and other dimensions to ignite consumers' shopping enthusiasm in all aspects.

Of course, the most important thing is that if merchants want to have a big sales volume during the peak promotion season in the second half of the year , then upgrading the Lazada Global Plus logistics pricing system can obtain first-leg logistics subsidies and significantly improve the price competitiveness of goods!

Currently, merchants can go to the GSP merchant backend and "select upgrade" in the pop-up window to quickly upgrade the Global Plus logistics pricing system and press the accelerator to lead the business throughout the year. If you want to know more about the system, click on the picture to get a more detailed introduction and participation guidance.

*GSP merchant backend: https://gsp.lazada-seller.cn/page/login

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