Over the years, with the increasing pressure of life, more and more young people have started to keep pets. The pet economy is also in an era of explosive growth, and various sub-sectors have begun to heat up, especially pet smart wearables and smart feeding devices, which are becoming more and more popular.
But compared with the previous generation, today's young people have "higher income and less time", so smart devices for pets have become a necessity, and the domestic and foreign markets are booming.
According to domestic media reports, a pet intelligence company in Guangzhou has achieved last year's full-year sales in the first half of this year, and is currently rushing to ship a batch of smart pet amusements overseas, mainly to the US market, through Amazon and other platforms. And this is just one batch, and there are tens of thousands of orders to follow, which shows how popular it is overseas.
The editor also searched the Internet and found that the popularity of "petsmart" on Google Trends has remained high.
A search on Amazon also revealed that there are countless smart devices, the more common ones include automatic feeders, automatic water dispensers, pet cameras, etc.
Looking at the ranking of pets, the most popular smart device is the automatic feeder, which can be said to be a must-have and the first choice for pet owners. Then, with a pet camera, you can take care of your pets remotely when you are away from home . You can feed them at regular times and quantitatively through the mobile phone app, and monitor the status of your pets very well.
These are all relatively common. Through relevant comments, we found that buyers are still quite concerned about animal entertainment devices. "We have been playing with smartphones for so many years, why are there so few smart devices for pets?" Many buyers hope that there will be more entertainment products on the market. The search results also show that there are relatively few smart entertainment devices for pets on Amazon.
According to statistics, only 19.8% of pet owners purchase smart devices . However, compared with other pet products, pet smart devices have the fastest growth rate in market demand and transaction volume, and have great potential.
Moreover, in the field of pet smart toys, the products are highly homogenized, and there is no brand with a strong market share. The competition is still in a fierce stage. Although the market is booming, sellers need to start from customer needs and make continuous innovations to seize a certain market position.
pet Amazon Market trend |
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