What is Nativo? Nativo Review, Features

Nativo provides brands and publishers with the world's most advanced content technology to build their clients' businesses on the Nativo Advertising Platform built for a cookie-free future where consumers value speed and seamless experiences.

About Nativo

• For brands, Nativo enables storytelling at scale with maximum local impact and reveals insights that unlock content returns; for publishers, Nativo enriches monetization with the most comprehensive platform of next-generation ad formats and breakthrough technology for accelerating the web;
• Nativo Edge™ supports the widest range of formats, reduces page loads by 8x, and increases revenue potential per impression, complementing clients’ direct marketing efforts with access to Prebid demand and Nativo’s unique budget for brand and agency campaigns;
• Reaching millions of consumers at scale with branded content, Nativo's unique, high-performance formats insert clients' brands center stage into editorial feeds on premium sites to drive consideration and influence action. Nativo IQ™ makes clients' owned, earned and paid media work harder by connecting engagement to results.

Nativo's functional services

1. Future advertising platform

From direct sales to monetization, the Nativo Advertising Platform provides publishers with state-of-the-art advertising technology for custom, native and sponsored content. Exclusive ad formats, intelligent performance optimization and comprehensive creative management tools work together to reduce overhead and maximize revenue.

2. Use managed or self-service solutions to find demand

Complement your clients’ direct sales efforts by leveraging demand sourcing from the Nativo advertising platform. From pre-bidding to Nativo’s unique brand and agency direct demand, publishers can easily scale up or down their inbound campaign pipeline with the flip of a switch through Nativo’s managed media, programmatic and self-service sourcing offerings.

3. Access the widest range of ad formats and tools

Manage campaigns across all of your clients’ sites with the only ad server built for standard, custom, and proprietary ad formats. The Nativo Advertising Platform provides publishers with a streamlined set of tools to easily activate, prioritize, and track revenue through a single interface. This includes server-side and client-side bidders, local exchanges, unique Nativo needs, and more.

mission

Delivering advertising for the content age, improving the web experience and creating meaningful connections for today's digital consumers.