A cross-border company complained: the female anchor and internal employees ran away together!

Nowadays, the popularity of short videos is obvious to all. As a profession that has become popular under the trend of short videos, cross-border live streaming is favored by job seekers. Cross-border live streaming is also called another profession that is about to take off by many people in the industry. A batch of anchors have also become popular with the trend. However, after being trained by the company, the popular cross-border anchors "leave their posts without authorization and start a new business"? What is going on...

The popular cross-border female anchor left her job to work on her own and was exposed by her company

Recently, a statement issued by Shenzhen Ti* Technology Co., Ltd. on a social platform attracted the attention of many people in the industry.

The content of the statement shows that Yan**, a popular female anchor on the social platform of Ti* Technology Company, left her job without permission on November 26 and has not returned since then. After being reminded by the company, she still did not come to the company to go through the resignation and handover procedures, causing significant losses to the company; Sales Supervisor Fei * left his job without permission on November 30, 2021 on the grounds of asking for leave without the company's permission. He has not answered the phone or replied to messages so far , and instigated the company's employee Yan ** to leave his job and set up a company together. He also used his position to steal the company's confidential training courseware, used the company's existing resources to operate the same business, induced the company's customers, seized customer resources, and cleared all information in the mobile phone allocated by the company.

The company's statement also shows that the actions of the above two employees seriously violated the law, industry norms and company rules and regulations, and violated professional ethics and integrity principles. They not only seriously infringed the company's legitimate rights and interests, but also undermined industry rules. While condemning the behavior of the two, the company will also safeguard its legitimate rights and interests through legal channels, and at the same time warn colleagues in the industry to be careful of the two.

According to the statement of Ti * Technology, Yan** was a social platform anchor hired by Ti* Technology in August 2021. He had not been involved in the field of social platform anchors before . The company invested manpower and material resources in training him and he became well-known on the platform; Fei * was a sales manager hired by the company in June 2021. He had no experience in cross-border e-commerce before. After joining the company, he was mainly responsible for connecting with high-quality customer resources and was fully responsible for operating the company's Douyin account.

After the statement was issued, a seller checked Yan **'s personal information and found that Yan ** is currently affiliated with Shenzhen You** Technology Co., Ltd., is a shareholder of the company and holds 15% of the shares, and Fei* is also a shareholder of the company, holding 15% of the shares. Currently, Yan ** has more than 30,000 fans on a short video platform. He is the first English anchor training instructor on a social platform in China, supporting all categories of overseas product cooperation and teaching.

The incident sparked heated discussion, and the seller asked: Is it a dispute or hype?

In response to the statement issued by the company and the female protagonist's decision to leave on her own, many practitioners in the cross-border circle have expressed their opinions.

Some practitioners believe that from the perspective of employees : although the company provides the platform and account, the ability of the female anchor herself is more important, and the account can be popular to a large extent thanks to the female anchor. And the company did not provide evidence that the female anchor took away company resources, so if she left voluntarily due to a disagreement on salary, it is understandable.

As more people pay attention to this incident, combined with the above points, some industry insiders have a more unique idea: " Since they choose to resign, they must not even want the salary. It is very likely that the employees' previous demands for resignation or salary increase were not met. If it is because the company's management and salary system cannot retain employees, then who should bear the blame? "

However, some sellers believe that from the company's perspective , the company has provided a platform for the female anchor. If the company does not "recognize talent" and vigorously cultivate her, the female anchor will not have a chance to succeed no matter how capable she is. Now the female anchor has run away with internal employees, which is neither reasonable nor justifiable.

Different positions naturally lead to different opinions. In the view of a small number of practitioners, if this matter is divided into four aspects, then the actions of the company boss and the female anchor are somewhat inappropriate ↓

1. There are indeed problems with employees leaving on their own, but it is also quite common in many companies nowadays;

2. The company claims that employees stole the company's internal training documents. This needs to be considered in conjunction with the agreement signed when they joined the company;

3. The company's customers were exploited, and the female anchor's behavior caused a serious loss of company resources. If this is true, this is a personal moral issue;

4. The company has learned a lesson from this incident and will further improve its recruitment and training systems in the future.

But as the incident continued to ferment, a seller made a bold guess: "Is it possible that this was a joint hype?" According to the seller, after the incident became popular, the company and the female anchor's popularity have greatly increased, and the attention has continued to increase. Therefore, it cannot be ruled out that this is a drama directed and performed by the training company and its employees.

We don’t know the truth of this incident for the time being, but it is not difficult to see that the cross-border live streaming market is booming nowadays, and live streaming with goods has become a new traffic outlet in the industry.

Cross-border live streaming has great potential? Job demand surges

The popularity of the live broadcast industry is evident, and it is attracting a large number of job seekers to continue to flock to this industry. According to the data of the "2021 Live Broadcast Industry Talent Report", in the third quarter of 2021, the number of recruitment positions in the live broadcast industry increased by 11.72% year-on-year, and the number of job seekers for live broadcast positions increased by 46.69% year-on-year.

As far as the cross-border e-commerce track is concerned, the position of cross-border live broadcasting has shown a steady development trend, and the recruitment of related positions is also gradually increasing. The editor learned that on major recruitment software, many companies have offered salaries of more than 10,000 yuan for cross-border anchors, mainly concentrated in cross-border e-commerce companies such as Ningbo, Shanghai and Guangzhou.

The recruitment requirements for the "cross-border live streaming" position are mainly as follows: you need to live stream in pure English on major overseas social media platforms for 3-5 hours every day; you need to be familiar with the product and its selling points before the live streaming, and be responsible for product art, live streaming planning, copywriting, etc.; during the live streaming, you need to interact with fans to increase the purchase rate; after the live streaming, you need to interact with fans to increase fan stickiness; analyze operational data and update the live streaming sales plan according to market demand.

From the recruitment requirements, we can see that the requirements for cross-border live broadcasting positions are still very high. Some sellers have tried cross-border e-commerce live broadcasting and said that the money is not so easy to make. After a month of live broadcasting, the highest number of online viewers is only a few hundred people, and the most important thing is that there is no order.

As of now, platforms such as Amazon, AliExpress and Shopee are vigorously promoting their in-site store broadcasting business, and social media platforms such as TikTok and Youtube are promoting their live streaming business of influencers. Cross-border live streaming is on the rise. Sellers can try live streaming based on their current situation and give themselves extra points through cross-border live streaming on the basis of making good products.

Cross-border

Anchor

Leaving the job