Tmall Double 11 saw triple-digit growth in many industry sectors, and small and medium-sized businesses achieved greater certainty of return on investment

Data from Taobao and Tmall show that from 8pm on October 31, when the first wave of Tmall Double 11 sales started, to 0am on November 11, the overall transaction volume of many industrial belts across the country achieved a year-on-year triple-digit growth. These industrial belts are concentrated in the fields of home furnishing, corporate services, pet food and trendy toys.

Industrial belts with rapid year-on-year growth in transaction volume in the home decoration and home furnishing sector include: the bedroom furniture industrial belt in Yangjiang, Wuxi and Fuzhou; the customized furniture industrial belt in Hefei and Weifang; the whole-house smart industrial belt in Jinan and Zhuhai; the lighting and light source industrial belt in Zhuhai and Huai'an; and the children's furniture industrial belt in Shandong and Hunan.

The industrial belts in the enterprise service field have grown rapidly, showing a trend of recovery in the manufacturing industry. The Changzhou end milling cutter industrial belt has grown by 227% year-on-year; the Luoyang steel furniture industrial belt has grown by 185% year-on-year; the Linyi abrasives industrial belt has grown by 169% year-on-year; the Shangrao cash register industrial belt has grown by 138% year-on-year; the Taizhou fastener industrial belt has grown by 131% year-on-year; the Wenzhou pneumatic components industrial belt has grown by 125% year-on-year; the Anping wire mesh industrial belt has grown by 107% year-on-year; small and medium-sized businesses in the Taizhou CNC turning tool industrial belt have strengthened live broadcast and short video operations, with a total transaction volume of more than 110 million yuan, a year-on-year increase of 83%.

The pet food industry in Nanhe, Hebei Province saw a year-on-year growth of 46%, with three brands entering the top 100 in pet industry sales . In September this year , Tmall Pet Industry, Cainiao and Alibaba Digital Village jointly built a production warehouse in Nanhe, effectively ensuring the normal performance of merchants in the industry when the epidemic broke out.

The industrial belts in the field of trendy toys are mainly concentrated in Dongguan, Shenzhen, Ningbo, Jinhua, Tianjin, Pingxiang, etc. Among them, the transaction volume of the Pingxiang children's car industrial belt exceeded 250 million yuan, an increase of more than 90% year-on-year.

Montresor (Mengshou), a children's car brand from Pingxiang , has seen its sales increase by 960% year-on-year. Since its inception, the company has insisted on taking the branding route and has made Tmall its main battlefield for brand management. In just one and a half years, it has entered the top 5 in the children's car category.

In order to help small and medium - sized businesses prepare more accurately, Taobao and Tmall launched a series of support measures for 30 industrial belts across the country from October 12 to October 25. For example, for the Foshan home furnishing industrial belt, Tmall launched the Double 11 store live broadcast support plan, home appliance trade-in plan, Cainiao direct delivery fulfillment guarantee and other exclusive services for industrial belt merchants.

In addition, Taobao Education and Taobao Tmall Merchant Operation Center provide a series of big promotion accompaniment courses for all industrial belt merchants, including big promotion preparation, big promotion traffic enhancement and big promotion review, to help industrial belt merchants to operate digitally throughout the process.

Wei Jianguo, former vice minister of the Ministry of Commerce and vice chairman of the China Center for International Economic Exchanges, believes that Tmall's Double 11 has become a vivid example of the coexistence of the digital economy and the real economy. Taobao and Tmall have integrated all-domain consumption scenarios and taken solid measures to serve many manufacturing companies and the real economy, allowing many small and medium-sized enterprises to find more business growth opportunities and achieve stronger certainty of return on investment during the important node of "Double 11".

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