Amazon cooperates with Pinterest in a high-profile manner, and the second growth curve of sellers is coming!

For many independent website sellers, social media channels have always been a very important source of traffic, and many independent website sellers spend the majority of their marketing dollars on social media marketing.

However, Amazon sellers may not pay much attention to the layout of social media because of the huge traffic brought by the platform.

However, as the internal competition within the platform intensifies and the traffic dividend is exhausted, Amazon sellers now urgently need to find new traffic growth points.

Recently, Amazon announced a strategic partnership with Pinterest, making Amazon Pinterest’s first third-party advertising partner.

It is understood that Pinterest is a content platform in the form of a waterfall flow. The main content is displayed in the form of pictures. It is somewhat similar to the domestic Xiaohongshu. Currently, many overseas brands have already deployed Pinterest early.

By cooperating with Amazon, Pinterest can bring more brands and related products to the platform and provide consumers with a more convenient Amazon shopping experience.

Pinterest officially announced on Thursday: "As platform users become more and more receptive to shopping-related content, we are pleased to choose Amazon as our first third-party advertising partner."

A Pinterest spokesperson said that by inserting Amazon's product advertisements, the platform will attract more brands and users interested in shopping, and can provide existing users with a better shopping experience.

In addition, Pinterest’s CEO also shared the news on LinkedIn: “We are excited about this partnership because it will not only further boost our advertising business, but also increase user stickiness on the platform. Our goal is to enable every post in the future to bring goods.”

According to foreign media reports, when users click on Amazon ads on Pinterest, they will be directly taken to the Amazon platform for conversion. This feature is expected to be officially launched in the second half of this year.

For Amazon sellers, this is a great opportunity to increase exposure and sales. Social media sales is a major trend at present, but many Amazon sellers do not have the relevant skills to operate social media, nor do they have the time to operate their own official accounts. This cooperation gives sellers the opportunity to deploy social media platforms in one click, and also opens another door to traffic growth.

Amazon

Pinterest

Seller