New opportunities: E-commerce sellers may maximize the benefits of social commerce

Recently, "social commerce" has become a hot word in the world's e-commerce and social media platforms. This new development model is creating fertile ground for new partnership models .

One of the reasons for the rise of social commerce is the growing interest of omni-channel social media in platform e-commerce . " Social commerce " is by no means just using social media platforms as billboards for e-commerce promotion, but rather integrating e-commerce and social media more deeply through means such as live broadcasting . In this process, e-commerce sellers such as independent website sellers need to give full play to their subjective initiative and provide consumers with a smoother and more comfortable shopping experience through creative planning and careful arrangements .

Some industry insiders believe that in today's consumer transformation period, the real world and the digital world will be more intertwined . E-commerce uses live broadcasting, recorded broadcasting and other methods to build a bridge of communication with customers through the screen , thus providing consumers with a new shopping experience of "the world is like a neighborhood". With the development of 5G , this integration will surely go on steadily and far.

For example, e-commerce companies can live broadcast offline events on their social media accounts to make it easier for fans who cannot attend the events in person to participate . Live broadcast hosts can release and introduce new products , disclose the latest store information, and launch new events through live broadcasts to continuously stimulate consumers' desire to shop .

These methods can allow shoppers to experience the joy of shopping even without leaving their homes , and the convenience of e-commerce will eventually attract them to patronize online stores or independent websites .

Today, a steady stream of new ideas are emerging among e-commerce sellers. Experts suggest that you can try to integrate multiple products into a common online shopping experience , or you can work with KOLs to use their expertise and audience to help e-commerce sellers carry out innovative promotions .

“ Just as Instagram has reignited people’s interest in photography , e-commerce live streaming may have a profound impact on this generation of videographers and anchors . ”

Social commerce is a new and rapidly changing marketing method . Now is the best time for e-commerce sellers to get involved because industry rules are still being explored and social media platforms such as Facebook and Google that are willing to participate are also pushing it hard. E-commerce sellers will have the opportunity to maximize the benefits of new opportunities.

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