What is Automatic targeting? Automatic targeting Review, Features

Amazon automatic advertising is also called Automatic targeting. It is recommended by the system and the default matching type is broad match.

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1. The first function of automatic advertising is to detect listing copy.

By comparing the product copy, it is determined that the two listings have a high degree of similarity, and then display your own products on the details page of related peer sellers. When many competing product listings are already very popular, there will be many ASINs in the search report as the source of search terms, and most of them should be the buyers' real search terms. Reverse search can understand whether the details page of your product is similar to your product. If not, it means that there is a problem with your copy.

2. The second function of automatic advertising is to test keywords.

If the seller only does manual work, the traffic range of the listing will be locked to the keywords of his/her choice. Without knowing what kind of traffic the listing itself needs, the seller needs automatic advertising to run the words, unless the seller has enough keyword experience with the same type of products to know which words are suitable for his/her listing. Therefore, automatic advertising is a tool to detect whether the listing is correctly identified by Amazon. It is the best keyword planning tool and can bring more display opportunities to the listing. The report of automatic advertising can see the search source of the listing (customer search keyword report) so as to filter out the keywords worth investing in (which keywords are worth investing in the previous article). It is generally recommended to run automatic advertising from the beginning to detect whether there are any problems with the keyword layout of the listing. If the traffic source of the words that come out is very different from the keywords you want, then you should carefully consider whether your keywords are repeated too much and mislead the automatic advertising recognition system. After completing the listing test and keyword test, you should establish manual advertising to accumulate ads that really perform well.

How to Set Up Amazon Automatic Ad Delivery

1. Log in to your Amazon account, enter the store backend, and click on the text shown in the picture below.

2. Click Create.

3. Click Continue.

4. Enter the activity name, set the start and end time, enter the budget amount, set automatic delivery and other information.

5. Then enter the product title and click search to save time.

6. Click on the left to add the searched products to the right.

7. Then select the product and the added products will be displayed.

8. Click Start.

9. That’s it, it’s successful, go back and check.