What is Carrefour? Carrefour Review, Features

What is Carrefour? Carrefour Review, Features

Carrefour Group was founded in France in 1959. In 1963, the first hypermarket opened in France. In 1999, it merged with Promodes to become the largest retail group in Europe and the second largest in the world. Carrefour is the founder of the concept of large-scale comprehensive supermarkets, providing a full range of low-priced products and a full range of retail services. It is a large multinational retail company in the world. As of September 2019, Carrefour has opened 210 large-scale comprehensive supermarkets and 24 convenience stores in China, covering 22 provinces and 51 large and medium-sized cities, with about 30 million members.

About Carrefour

  • Carrefour operates nearly 10,000 retail stores in more than 30 countries around the world, operating a variety of business formats: large-scale comprehensive supermarkets, supermarkets, discount stores, convenience stores and membership-based hypermarkets, providing customers with a full range of low-priced products and comprehensive services.
  • Carrefour entered the Chinese mainland market in 1995 and established its first store in Beijing. By the end of 2013, Carrefour had opened 236 large-scale comprehensive supermarkets in 73 cities in China, with more than 60,000 employees.
  • Carrefour adheres to the "localization strategy" and jointly invests with local enterprises to establish joint ventures, with the Chinese side holding 30%-45% of the shares, and has established good cooperative relations with more than 20,000 local suppliers. After 18 years of localization development, Carrefour has cultivated a large number of local talents.

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