AliExpress semi-hosting service has been online for 100 days, and a large number of merchants have doubled their growth

AliExpress semi-hosting has been online for 100 days, and the latest report card is released: last month alone, 20,000 semi-hosting merchants doubled their orders. At the beginning of the new year of 2024, AliExpress took the lead in firing the starting gun for semi-hosting, upgrading logistics services for merchants at a lower cost and giving merchants more flexible operating space , attracting a large number of merchants with operational capabilities and brand names to settle in, setting off a new wave of "semi-hosting" in the cross-border circle.

"Hosting maximizes supply chain efficiency through intensive management, thereby driving order growth. We hope that more merchants outside of full-time hosting can enjoy this wave of traffic dividends." said a relevant person from AliExpress.

If "full trusteeship" is more suitable for source factories and standard category merchants with a single SKU, "semi-trusteeship" opens the door to small and medium-sized sellers and brand- type merchants with a wide range of categories in a more flexible way . After 100 days of drastic policy adjustments, semi-trusteeship has entered a stage of rapid growth. The first batch of semi-trusteeship merchants have frequently reported that their daily sales have exceeded 10,000 orders.

(AliExpress merchants share their experience with semi-hosting)

Merchant original voice 1: "Sales have nearly tripled, and this year's top priority is to upgrade all of them to semi-hosted"

"Boss Yan, do you have plans to stock this product?" "Yes, we will. We are already preparing the stock!"

This is the most common conversation between Yan Guanghui, a tool merchant from Ningbo, and the AliExpress shop assistant. The power tool accessories he sells are relatively niche, and he needs to provide buyers with detailed pre-sales consultation and after-sales guidance . Although he envies the ease of full-hosting, the special nature of the category prevents him from letting go completely. The introduction of semi-hosting just solves his problem.

"It is very troublesome to calculate the shipping costs when running a POP (traditional self-operated) store, and you have to find someone to buy the shipping cost template. After doing semi-trusteeship, you don't have to worry about this, and the warehouse and distribution efficiency is higher, and the consumer experience is better. " Yan Guanghui said.

From December last year to now, the sales volume of Yan Guanghui's store has nearly tripled. Next , his first task is to upgrade other products to semi-hosted.

Merchant original voice 2: "Quickly increase the volume and facilitate the incubation of hot products"

With the Choice logo, merchants who join the semi-hosted service can enjoy more stable traffic without having to worry about delivery and fulfillment. "The volume increases very quickly" is the common feeling of many semi-hosted merchants.

Zhao Yunpeng, a toy merchant from Fuzhou, believes: "The platform provides traffic support to merchants who deliver goods quickly. Consumers are more willing to continue placing orders when they receive goods quickly. This is a positive cycle . "

Following the platform policy, 90% of the products in Zhao Yunpeng's store have joined the semi-hosting . In just 3 months , Zhao Yunpeng has become the top merchant in the figure category of AliExpress . After entrusting the logistics to the platform , his main focus is on product selection and iteration. While the overall order volume is growing rapidly , more hot-selling products are also incubated .

Merchant original voice 3 : "As a new seller, we have successfully counterattacked"

There are frequent reports of merchants who are the first to try out new products and have achieved daily sales of 10,000 orders . During the March anniversary celebration of AliExpress this year , Deng Qi , a clothing company from Xuancheng, Anhui, achieved daily sales of over 9,000 orders, which continued to rise after the promotion ended.

"Semi-hosting is a new opportunity for traditional sellers . I joined just to take a gamble! " Li Haibo, born in the 2000s , did not expect that his first entrepreneurial venture after graduation would catch the trend . After only one month of joining AliExpress Semi-hosting, his sales doubled , with more than 10,000 visitors per day : "As a new seller, we have successfully counterattacked."

( Daily packing of Li Haibo, a post-00s semi-managed merchant on AliExpress )

AliExpress: Increase investment to benefit more semi-hosted merchants

Competition among cross-border platforms continues to intensify, and overseas consumers' requirements for shopping experience continue to increase . The "Four Little Dragons Going Global", including AliExpress, Temu, Shein, and Tiktok, are all investing heavily.

"Trading speed for sales, the competition is so cruel." A Fei, a toy merchant from Shantou, told reporters, "Now all platforms are the same, if you deliver slowly, you will be fined. If you don't play it this way, you will lose."

The good news for AliExpress merchants is that after the drastic reform, semi-hosting has entered a stage of rapid growth , and the platform is also optimizing a series of measures to reduce the burden on merchants while ensuring timeliness. In early April, AliExpress issued an announcement announcing that the penalty amount for JIT delivery delays would be reduced from 1 to 2 times to 0.5 to 1 times the product price.

In order to win the market, AliExpress is also increasing its own investment. After upgrading the "Global 5-Day Delivery Service" and officially announcing its sponsorship of the 2024 European Cup, it was recently revealed that it is preparing the "10 billion subsidy brand overseas" plan, known as the "No. 1 Project". The first batch of 1,000 places will be opened, and merchants can participate in the full hosting or POP semi-hosting mode, and enjoy the "10 billion subsidy" special support and exclusive channel traffic.

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