Be careful! A new seller took out a loan of 300,000 yuan to join Amazon, and 35 accounts were blocked in half a year

Since the beginning of the year, the cross-border e-commerce industry has undergone earth-shaking changes that are obvious to all sellers. However, these "waves" have not hindered the onlookers from entering the market. They have turned from "bystanders" to "players" and want to get a piece of the pie from the Amazon platform.

The seller’s account was blocked half a year after entering the market , and 600,000 yuan of funds were frozen

Recently, a seller told me about his friend’s real experience of having his account blocked . The seller’s experience caused practitioners to sigh : “ It’s not easy to do business on Amazon nowadays! ”

The seller said that his friend bought more than 50 accounts in April this year to do self-delivery , and the products sold were big-name plush toys. The seller revealed: " Orders started to explode in May, and I made 600,000 in one month. But on June 2, 35 of the more than 50 accounts I bought were blocked due to association, and I didn't even have time to withdraw the 600,000 I just made. "

The editor learned that in order to operate these more than 50 accounts, the seller's friend borrowed 300,000 yuan. After the account was blocked, 600,000 yuan of funds were also frozen. In July, in order to "extend life", he mortgaged his house for another 300,000 yuan. For this seller who has been struggling to run his business in a small county, this is undoubtedly a "catastrophe."

The seller said that after his account was blocked, his friend bought 15 more accounts to continue operating, but about 20 accounts were blocked again due to image infringement a month later, and now there are only a dozen accounts left. " The number of employees has also been reduced from more than 30 to 7 now, and they can only pay 2,000 yuan a month, and the commission for employees is even pitiful. " The seller revealed.

From the above case, we can see that the reason why this seller fell so hard may be due to his lack of understanding of the industry, his overly aggressive approach, and his repeated violations of the platform rules. Nowadays, it is not easy to do well on Amazon, and the experience of this seller also proves this. In this regard, sellers have also expressed their opinions ↓

Seller A: I can’t get the money back if I do MFN, and on top of that I lose money on shipping. The more I sell, the more I lose!

Seller B: If you want to do business on Amazon, you must have either money or experience.

Seller C: You want to take off in half a year? You are still a little immature ...

Seller D: More and more people are quitting Amazon. Let’s wait until the end of the year to see how many sellers are still alive.

Amazon's platform rules are becoming more and more stringent , which means that the requirements and thresholds for sellers are getting higher and higher. If you want to make a name for yourself in this industry, having enough experience is essential . Today, the era of wild growth of cross-border e-commerce is gone forever. How many sellers will choose to continue to fight?

A Shenzhen seller said: "Not long ago, I mortgaged all four houses under my name. As the saying goes, fortune comes with risk. Although I did lose a lot this time, I am not willing to give up. There are many people who take out loans to sell on Amazon, and I am just one of them."

Perhaps many people are puzzled by the sellers’ willingness to mortgage their houses to continue selling on Amazon. However, the experiences of the sellers mentioned above do not mean that you cannot make money on Amazon. It’s just that Amazon’s requirements for sellers’ compliance operations are becoming increasingly stringent. Sellers must understand that it is imperative to abide by platform rules and operate in compliance!

Nowadays, the possibility of unblocking the blocked stores is very small. It is really sad that sellers choose to sell their houses to survive and mortgage their houses for loans. Here, the editor also wants to remind all sellers that no matter how long they have been in the market, they must operate in good faith and in compliance with regulations.

Perhaps for many novice sellers, crossing the river by feeling the stones is the current reality; however, for some experienced sellers, the most important thing at the moment is to ensure the safety of the store.

Fees soared 3-7 times, and service providers took the opportunity to "cut leeks"

According to industry insiders, sellers have been running around for their accounts in recent days. Sellers whose accounts have been blocked are busy looking for service providers to appeal, and sellers with surviving accounts are rushing to find service providers to conduct physical examinations for their stores.

After their accounts were blocked, both large and small sellers encountered different difficulties such as inventory backlog and broken capital chain. Under these difficulties, it is urgent for sellers to file complaints with stores, conduct store inspections, and remove the "small cards" left in the packages .                                                                                                                                                                   

A seller said in the seller group: "I am either busy looking for service providers to take away the "little cards" from overseas warehouses, or I am busy doing physical examinations for the store. Recently, I have been revolving around service providers, and these service providers have really made a lot of money!"

"Recently, the costs of store inspections, store complaints, and removing remaining "small cards" from overseas warehouses have been shockingly high. Some service providers are clearly raising prices, which are several times more expensive than usual. Even in this difficult time, we still cannot escape the fate of being 'cheated'!" said another seller angrily.

One seller said frankly that he consulted a service provider about the cost of store complaints a few days ago, and the quote given by the other party was 15,000 yuan starting from the price . The specific cost depends on the specific situation. Even the store physical inspection fee soared to more than 3,000 yuan, which is about 7 times higher than usual .

The editor learned that the prices of various fees such as store inspections and complaints have indeed increased recently. One seller admitted: "In order to gain our trust more quickly, some service providers even came up with gimmicks such as 'insiders' and 'backdoors' . They really can think of any tricks! "

There are many sellers who have had the above experience. They expressed their sadness and helplessness, saying, "The services provided by service providers are diverse. We are either being 'slaughtered' or on the way to being 'slaughtered'", "Do service providers who can really 'take the back door' dare to be so high-profile?", "They are lining up with money, waiting to be ripped off."

At present, the various services launched by service providers seem to be a "life-saving straw" for sellers. But from another perspective, sometimes taking shortcuts is not necessarily a good thing. When violating platform rules becomes a fact, Amazon will certainly not remain indifferent.

Final Thoughts

Today, I believe that most sellers have already made up their minds. The threshold for doing business on Amazon is getting higher and higher, and the importance of experience is self-evident. It is not difficult to see that no matter what operating model sellers choose in the future , compliance will definitely be a path that they must persist in for a long time.

For sellers, traffic is always the key to store operations , and the platform is also proving the importance of "brand" to sellers through practical actions. On this road, sellers should not only accumulate experience but also seize every opportunity. When selecting products, they should pay attention to subdividing categories, try to avoid hot products, correctly understand the pros and cons of distribution models and refined operations, and develop towards branding when conditions permit.  

title

Amazon

Selling a house