German e-commerce sales in the first quarter exceeded 21 billion euros

German e-commerce sales in the first quarter exceeded 21 billion euros

According to a report by bevh, the German trade association for e-commerce and distance selling, e-commerce industry sales increased by 28% from January to March 2021 compared with the same period last year , reaching 21.09 billion euros , compared with only 16.482 billion euros in the first quarter of last year .

 

The association said that if calculated based on the average development level of 11% in the first quarter of last year , sales in the first quarter of 2021 would have increased by about 17% , but the growth rate in the first quarter of this year far exceeded the forecast.

 

The report shows that in the first quarter of 2021 , sales of categories such as pharmacy goods and medicines increased significantly . These products could have been purchased in physical stores, but due to lockdown measures, people had to shop online.

 

In addition, food sales in the first quarter increased by 84.5% year-on-year to 666 million euros , which was only 361 million euros in 2020. Therefore, this category of goods once again ranked first in " absolute growth " . In addition , online sales of clothing in the first quarter increased by 29.9% overall to 3.956 billion euros , an increase of approximately 900 million euros over the same period last year .

 

According to the largest e-commerce consumer research data in Germany , consumers also maintain a high demand for DIY materials , household goods and office supplies . The sales of furniture, lamps and decorations were 1.534 billion euros, an increase of 28.9% over the same period last year. Household goods and electrical appliances increased by 58.2% over the same period last year to 1.748 billion euros , and household and home textile products achieved a 41% increase to 464 million euros.

 

Christoph Wenk-Fischer, CEO of bevh, said: Even without the boost from the pandemic , the e-commerce industry would continue to maintain its rapid growth momentum . Consumer satisfaction with online shopping continues to be as high as 98%, which is a good proof of this .

 

The report also pointed out that not all e-commerce industries achieved growth in the first quarter of 2021. Due to restrictive measures imposed by the epidemic, consumers rarely booked hotels, travel tickets, and travel tickets online . Sales of digital services in the first quarter were only 1.129 billion euros , a decrease of more than 70 %. This was compared with a decrease of only 13.4% in the same period last year .


Germany

bevh

E-commerce market

<<:  Ulta Beauty's online business in the United States continues to be strong, with sales increasing by 70%

>>:  The helmsman of Tongtuo Technology has changed, and the parent company is expected to lose over 100 million yuan in 2020!

Recommend

What is Coolshop.com? Coolshop.com Review, Features

Coolshop.com is a European online store that posit...

Onion prices surge 346%, South Korea's prices soar to 10-year high

Since February 2011 , prices of agricultural and ...

What is VEERY? VEERY Review, Features

VEERY is a digital marketing company focusing on ...

5 years in prison! Seller convicted of selling counterfeit goods on eBay

Recently, a U.S. federal court sentenced Mr. and ...

What is Wimoor? Wimoor Review, Features

Wimoor is a free Amazon cross-border e-commerce ER...

What is Zhongshang Huimin? Zhongshang Huimin Review, Features

China Commerce Huimin (Beijing) E-Commerce Co., Lt...

What is MercadoLibre? MercadoLibre Review, Features

MercadoLibre is a well-known e-commerce platform ...

What is FreshToHome? FreshToHome Review, Features

FreshToHome is an online seafood delivery service ...

Entering a new gold mine, Temu earns more than 2 billion in one year!

Looking around the world, cross-border e-commerce...

Amazon US site’s hot search terms for August are out!

As holidays such as Halloween and Christmas are a...

Fees on many platforms have been raised, putting more pressure on sellers

This year, major platforms have adjusted their fe...

Demand shift? China's exports to the US may fall to a 10-year low

Foreign media reported that the amount of goods i...