How do Amazon sellers choose popular products?

We know that Amazon has provided a huge amount of traffic and a favorable platform to the first batch of small and medium-sized sellers in China, allowing early sellers to make a lot of money. I wonder if you have noticed that despite the many favorable factors, there are still many sellers who have not caught up with this trend. Why is this? Tracing back to the source, the products provided by high-quality top sellers have already met the precise needs of most users to the greatest extent.

The four core elements of e-commerce are: products, channels, operations, and supply chains. Products are the core of the core. Without good products, everything is zero. Especially for platforms such as Amazon, the importance of products is self-evident. Referring to past experience: In many cases, the products of top stores are often popular products that can lead the market trend.

So, what are our steps and methods to find popular products?

1. Focus on Internet influencers in niche markets

People who can become industry bigwigs or internet celebrities usually have accumulated a lot of fans and have a certain authority in the industry. Their sensitivity and awareness of products are definitely higher than the general public. Often, well-known accounts are more likely to be recommended and become leaders of market trends. We can often achieve good results by finding trending products through their recommendations.

First, you need to follow the influencers and authoritative accounts in your industry, check their content regularly, study the products they recommend on social media or in their own stores, and find out which brands they follow and what characteristics they have. The possibility of these products becoming popular products in the future is much greater than the products we have no plan to choose.

Deal Guy is a review blogger who mainly reviews the functions and usage of products, publishes videos to share and promote products on the Internet, and then earns a commission. Currently, his video subscriptions are as high as 1.2 million. Through his recommendations, we can also know which products are or will be popular. After finding such a product, all we have to do is search for similar products on the Facebook page, click on the video tab, and check the number and frequency of promotions. The benefit of doing this: understand whether the popularity of this product meets expectations.

2. Find niche products on video platforms

After the popularity of short videos in China, videos gradually replaced public accounts as the mainstream tool for spreading information. Of course, the global trend is also the same. Analyzing products through videos makes it easier to understand. Although Tiktok, the overseas version of Douyin, has been suppressed in the United States, it is still very popular. Of course, it is still slightly weaker than YouTube. If you want to know the popularity and trend of the product you choose, you might as well go directly to the video search engine and enter keywords to get information. This is also a relatively new channel and method.

For example, when we enter the keyword "iPhone", we search for the product popularity information as follows. Although this ranking cannot represent everything, it can reveal some trends: the higher the ranking, to a certain extent, the higher the popularity of the product and the more popular it is.

3. Use e-commerce tools to find hot-selling products

We all know that Amazon is the world's largest e-commerce platform. There are countless types of products on the platform, and the competition is very fierce. However, there are not many products that can really win the favor of consumers. Therefore, a good product is enough to bring sellers a steady stream of orders. Therefore, the motto of "30% operation and 70% product selection" is also widely spread by Amazon sellers.

How to find and create a hot-selling product is the biggest headache for sellers. Generally speaking, everyone will use Amazon's sales rankings as a reference for product selection. So how do you read Amazon's sales rankings? As a seller, are there other ways to find hot-selling products?

We saw the following official recommended product selection analysis tools on a navigation site. These tools can all assist us in product selection, but each tool has a different focus, so how do we choose?

3.1—Online tools for cross-border representation:

Alibaba Hot Selling Products

Address: http://suo.im/4wqJ8m
 

Amazon Best Selling Products

Address: http://suo.im/3vPqzK
 

eBay Hot Products

Address: http://www.ebay.com/ctg

3.2—Free product selection tools:

a) AmzChart

This tool has similar functions to jungle scout and h10 , but it is still free to use . Its product database is updated in real time, and sellers can filter products that meet their requirements according to their own requirements. It provides a category product parameter to serve Amazon sellers by crawling product data: sales, BSR ranking, number of reviews, number of sellers, etc.

Of course, this tool also has keyword search and competitor product monitoring functions.

Keyword search:

Enter the product's ASIN code in the keyword analysis navigation bar to query product information. Click the queried keyword to see the product's search trend. Most tools have this function.

Product monitoring and tracking:

It can actively track competitors' movements every day and follow up on strategies in a timely manner. When the follow-up sales information of the products you monitor changes, it will send you an alert via email, allowing you to get the latest updates from your competitors.

3.3—Google Trend

This tool is a query tool owned by Google, and almost every cross-border e-commerce practitioner must have it.

If you can’t tell whether a product has a market and can bring in sales, you can search for the popularity and trend of the product on Google Trends. Imagine if a product’s trend is declining year after year, then the chances of it becoming a hit are slim.

Not only that, Google Trend can also view the search volume of products in various regions around the world, and can check whether the product trend is rising or falling.

3.4—Amazon Best Sellers

This is Amazon's own best-selling product database, which analyzes the sales ranking of products on Amazon in their own categories. In other words, it provides Amazon sellers with a complete best-selling ranking list of products in each category. Amazon Best Sellers can provide sellers with some inspiration in product selection, and see which products are ranked high in sales in the market recently. Amazon will rank products based on their real-time sales and historical sales, and update them every hour.

In addition to exploring best-selling products in various categories, Amazon Best Sellers also provides a database of best-selling new products and favorited products, providing sellers with in-depth insights for product selection.

Of course, there are far more product selection tools on the market. Old comprehensive software such as jungle scout, helium 10, Keepa, etc. can help sellers find high-profit and high-demand products more easily, but they all charge a considerable annual fee and are more suitable for large sellers with sufficient budgets and frequent use.

4. Pay attention to industry information - collect popular products

Generally speaking, industry news and portals will report the latest and hottest topics, as well as product overviews of industry categories. These contents may provide you with some inspiration and ideas for product selection.

Here are some niche and classic websites:

4.1 — E-commerce forum : speak your mind

It is very similar to Knowledge Planet, the average level of forum netizens is high and they can help you solve mid- and high-level problems in operations.

4.2 — Standalone website tool: hellobar

This tool can customize ad location, style, and copy, provides various templates, and can also perform detailed data statistics .

4. 3 — Template Website: reallygoodemails

It provides dozens of small categories of email templates and supports downloading email codes, analyzing the advantages and disadvantages of email templates.

4. 4 — Information Community: Trend Hunter

This is an online community with millions of active members around the world who share the latest trends. Whether it is design, fashion or technology, the product designs are very smart and novel, and may provide you with inspiration at some point in time.

4.6—Information website: Spingwise

Providing data and information on various new trends around the world may provide you with useful information for product selection. The website resources shared above can provide you with some information and inspiration to help you find suitable products. However, whether it is a tool or a website, it is to assist you in choosing products. The most important thing is to develop your own ideas and a set of methods.

V. Conclusion

The four core elements of e-commerce put products first. For most sellers, choosing the right product is a very important step. After all, products are the core competitiveness. Without good products, everything is zero. Especially for platforms such as Amazon, the importance of products accounts for at least 70%. Although the product selection process is not difficult, if you calm down and continue to study and actively explore, I believe you will soon find a more suitable product.

I think product selection is not that troublesome. It is not difficult to find a hot-selling product. Of course, methods and skills are indispensable. As long as we are proficient in one of the skills and master them, no matter which site in the world, we can easily discover a popular product in advance and create our own hot products.

Of course, before selecting products, you should also pay attention to and understand Amazon's basic principles of product selection and product selection minefields, which can help us. Only when we have mastered both the theory and the practice. I hope everyone can make good use of the product selection methods introduced above. I believe that it will definitely bring you some help in product selection.

(Author: Cross-border Internet Celebrity )

Amazon

Product Selection

Seller