500% growth! The number of TikTok online stores in the United States has reached 30,000

TikTok has experienced tremendous growth in its e-commerce business in the United States.

According to data provided by EchoTik , as of October, the number of TikTok's online stores in the United States has reached 30,000, a 500% increase from 5,000 in July. This figure also means that TikTok's e-commerce business has achieved initial success in the United States.

In addition, TikTok 's total sales in the United States also climbed from $140 million in September to $200 million in October, a year-on-year increase of 43%. This figure soared from $27 million in July, indicating the huge potential of TikTok in the US market.

TikTok has put a lot of effort into the United States and launched a number of eye-catching services, such as "local small stores" specifically designed to attract Amazon sellers with annual revenue of more than $2 million . Products ranked in the top 100,000 on Amazon enjoy priority exposure on TikTok's market . According to one seller's observation, about 20% of TikTok's top sellers came from Amazon.

A US TikTok service provider said that the initial batch of successful TikTok sellers were mainly composed of cross-border sellers from Amazon ; TikTok provides sellers with a very cost-effective way to acquire traffic, and now also provides attractive rebate and discount activities as incentives.

American brands have also taken an important place on TikTok. According to EchoTik data, The Beachwaver was the best-selling store on TikTok in the United States in October. In July, The Beachwaver ranked sixth in the beauty and care category, and its sales have exceeded the $10 million mark.

The Beachwaver, an American curling iron brand founded by celebrity hairstylist Sarah Potempa, has a history of more than ten years and also has a strong influence on social media platforms such as YouTube, TikTok and Instagram .

In September this year , TikTok also announced the launch of its e-commerce service TikTok Shop in the United States . This business introduced three models : local, cross-border, and fully managed , but no matter which model, they are attracting the attention of American consumers.

Many TikTok stores have cross-border businesses. When TikTok stores were first opened to cross-border merchants, most merchants chose to use "virtual warehouses" to test products and reduce costs. However, it should be noted that TikTok has been cracking down on this shipping method in recent months.

TikTok

USA

Number of online stores