The TOP50 sellers list is released, and half of them are selling this product!

Amazon sellers: Americans are out of money and can only sell 10 orders a day now.

British seller: Haha ...why don’t you want to come and take a look at the UK site? It’s completely motionless.

Sellers in the US and UK: Same deal

In fact, whether it is the UK site or the US site, there are always sellers who can "drink and eat meat", and there are always sellers who lament that "there is not even any meat left".

The TOP50 sellers list is released, and half of the sellers are selling home and gardening related products

Based on the number of reviews received in the past three months, Seller   Directories released the recent list of the top 50 sellers on Amazon UK .

The list shows that more than 50% of the products sold by the listed sellers are related to home and gardening , and about 20% of the sellers sell electronic products.

Home and gardening products have always maintained a very high market demand in Europe and the United States. In the UK, due to the high requirements for home environment and the frequency of house decoration, the purchase of various home accessories has been driven. Therefore , according to the data of the UK National Statistics Office, home furnishings rank second in sales in the UK e-commerce market .

A seller of wall racks told Yien.com that in his store, household wall racks are the only product whose order volume has not declined on Amazon UK this year.

In the TOP50 sellers list of Amazon UK , although sellers related to the home category did not rank in the top three, their rankings were not low and their overall share was high.

Although Technet, which ranks second , mainly sells electronic products, it also sells household items such as wireless doorbells and smart kitchen appliances .

Barkley mainly sells LED frosted bulbs, LED filament bulbs , LED spiral decorative retro bulbs , glass kettles, chandeliers and other home lamps   Trading has received 1,003 reviews in the past three months , ranking fourth on the list .

Duronic, ranked fifth , has products covering multiple fields such as office, home, kitchen, travel, etc., such as keyboard drawers, sit - stand workstations, food steamers, air fryers, blood pressure monitors and travel irons , etc. It is particularly noteworthy that the market demand for air fryers in the UK is still soaring this year .

Oypla ranks 11th and mainly sells various DIY, garden, home and furniture products.   Direct ranked 15th , and its main products include garden leaf blowers, garden furniture, kitchen appliances and camping sleeping bags.

*Note: The above examples only include some of the sellers.

However, it should be noted that the UK homewares market is being hit hard by the cost of living crisis , with total sales in this category falling by 9.2% in May .

In this list, sellers can also pay attention to the following sellers.

Outdoor products brand Accer   Trading ranked first . In the past three months, this brand received 2,271 reviews. Its main products include sleeping masks, skipping ropes, Blukar car phone holders, LED flashlights, rechargeable camping lights, charging cables, selfie sticks and other products that are in demand outdoors .

It is not new that European and American consumers are keen on outdoor activities, so it is not surprising that British consumers' demand for online shopping for outdoor products is gradually increasing . Statista predicts that the number of British consumers who buy sports and outdoor related products online will increase from 17 million in 2021 to 25 million in 2027.

Technet ranks second and mainly sells electronic products : gaming headsets, wireless keyboards, gaming desk mats, radiators , car wireless chargers , etc .; supplemented by household items .

With the increasing popularity of the Internet and smartphones, various online games are becoming more and more popular, giving rise to many new categories and creating extremely high market demand . Straits data shows that the global gaming accessories market will grow from US$8.65 billion in 2021 to US$24.38 billion in 2030 .

Through this list, sellers can understand the current demand status and development potential of various products in the UK e-commerce market. Although sellers on the UK site are lamenting that this market is "more work and less money", its e-commerce sales scale ranks third in the world , and its consumption potential should not be underestimated, and Amazon's revenue in this market can also prove it .

Amazon UK generates £24 billion in revenue, sellers make and lose money differently

The Guardian reported that in 2022, Amazon's overall sales in the UK increased by 1 billion pounds, an increase of more than 4% to 24 billion pounds .

Today, Amazon's market size in the UK has surpassed that of Asda, the third largest supermarket in the country .

Amazon continues to increase its investment in the UK. It is reported that since 2010 , its direct investment in the UK has exceeded 56 billion pounds , and it has built 25 UK fulfillment centers and 6 city offices.

Thanks to its growing scale, Amazon said it now has more than 100,000 sellers on its UK site.

But in fact, due to the decline in online consumer spending, Amazon has had to slow down its investment in the UK and close some local warehouses and small delivery sites.

Even Amazon is shrinking its market size, so you can imagine how difficult it is for sellers.

" It's been a while since we've had any orders, and I'm ready to be fired ," an Amazon UK operator said in an interview with Yien.com. The number of orders has continued to decline, and there are no orders now. "The future of the UK site is obvious to the naked eye."

——Who wants a store on the UK site? I’ll give one to you.

——This order volume is as steady as my current heartbeat.

——I take a breath of oxygen every day before opening the UK store.

——How can you keep it so stable? Don’t you give any orders?

…

Complaints like these about the order volume of the UK site are becoming more and more common on various social platforms.

Is the market really so bad that there is no meat to eat? Maybe not. There are always people who can survive in adversity.

"Everyone is predicting the decline of the British market. This market is indeed difficult to do business in. But the profits are very high. The profit from one sale is equivalent to the profit from three orders from the US site , which is still very profitable ," a seller told Ennet.

According to the seller, in the UK, due to relatively high costs such as taxes, the prices of the same product on the UK and US sites are different. In addition, "competition on the UK site is relatively small compared to the US site. As long as the product is well differentiated, its competitiveness will be greatly improved, and it is still easy to 'get a piece of the pie'."

Another seller told Ennet that "since the topic of 'clearing inventory' started, we have not had any inventory accumulation on the UK site. Instead, we have been replenishing stocks more frequently. This year, I have already ordered goods from the cooperating factory until the year-end peak season."

Some are happy while others are worried. No matter how bad the market is, there are always people who can find opportunities in crisis. An operator told Ennet that "it is true that the market is difficult to operate. This objective factor is beyond human control. The more times like this are, the more it tests the operator's ability and the greater the pressure. We must improve our sensitivity to the market and carefully study our product strategies."

As for the above-mentioned TOP50 sellers list, they seized the demand bonus period, created product innovation and differentiation, and paid attention to changes in the macro environment, so they were able to stand out and become top sellers.

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