Kakao Talk wallet users exceed 10 million! Competition with Naver will escalate again

According to a news release from the Korean IT industry on the 6th, Naver will reorganize the Naver application in the middle of this month . The key to this update is to organize Naver's "My Drawer" function.

Currently, Naver's drawer is on the top right side of the first screen of the Naver mobile app. You can enter it by pressing the drawer-shaped icon . The drawer's user interface (UI) is currently based on "notifications."

When you open the drawer, you can check the order status , delivery status, delivery arrival notifications, postscript requests for places you visited , and game results of the sports teams you cheer for for products purchased through Naver Shopping.

The main function of the drawer is the "kolona 19 QR", "chrin" or "naver" certification function, which is only displayed in lowercase letters at the top of the drawer . Naver said that it will change the user interface of these drawers in an update this month.

It is understood that the "notification" function, which used to occupy a large share in the drawer UI, will be excluded from other menus, and the drawer will be changed into a space for storing user personal information such as QR verification, certificates, and qualifications.

The industry explained that Naver's drawer sorting function is a response to Kakao's expanded "Kakao Talk Wallet" function.

It is reported that in December last year , Kakao launched the " Kakao Talk Wallet " . After more than three months on the market, the number of users exceeded 10 million .

Naver issued the certificate in March last year and released the drawer function in May last year. As of February this year, the number of Naver certificate issuers has exceeded 4 million .

Now, the number of users using KakaoTalk wallets and Kakao certificates is showing a rapid growth trend. Kakao Corporation said: "Kakao Talk wallets can replace physical wallets." Currently, Kakao Talk wallets are being upgraded to storage spaces for certificates, ID cards, qualifications, etc.

Industry insiders believe that Naver will remove other functions from the drawer and transform it into a space mainly for certifications, qualifications, etc. in order to officially compete with the "Kakao T alk Wallet".

Naver plans to remove the webtoon from the homepage of its mobile app in an update this month and allow real-time viewing of the live broadcast list.

The real-time business service "Naver Shopping Live," which has seen a rapid increase in the number of users recently , and the "Naver Now" service for Generation Z to communicate with idols are expected to appear on the screen for the first time.

Previously, users could check the details of their settlement on Naver on the "MY pay" page, but this function has been integrated into the "Shopping" page . Payment details , shopping carts , favorite products and recently viewed products can all be viewed on the shopping board to attract consumers.

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