Sellers discover new business opportunities! Sales of 2.5 billion yuan in one year

In recent years, with the continuous development of the e-sports industry, e-sports equipment has shown strong momentum in going overseas, and many companies in this field have also ushered in new growth opportunities.

There is an overseas brand that ranks No. 1 in its category on multiple overseas e-commerce platforms thanks to its popular products. It is Thunder Technology.

LeiShen Technology broke through the trend with its single product and took first place in the entire network category!

Not long ago, Raytheon Technology released its 2023 performance report. Data showed that the company's operating income reached 2.559 billion yuan in 2023. Driven by "e-sports + information innovation", Raytheon Technology actively explored overseas markets, seized market opportunities, and rapidly increased its overall revenue.

In fact , the global PC market has officially entered the inventory era since 2012, with sales declining almost every quarter. In this market context, Thunder Technology found the right business opportunity and quickly rose through the gaming notebook category , setting a record of 250 million yuan in revenue in the first year of the company's establishment , and becoming the first in the entire network category two years after its establishment.

How did Raytheon Technologies successfully break through the adversity and become the number one in the category?

Raytheon Technologies Co., Ltd. (hereinafter referred to as "Raytheon Technologies") was established in Qingdao, Shandong in 2014. It is a maker company invested and incubated by Haier Group. The three co-founders all came from Haier. In May 2017, Raytheon Technologies was officially changed to a joint-stock company.

(Image source: Raytheon Technology official website )

Thunder Technology focuses on the design, development and sales of products such as gaming notebooks, gaming desktops and gaming peripherals under the "fan interaction" model.

Thunder Technology has created two major e-sports hardware brands, "THUNDEROBOT" and "MACHENIKE", and formed a product line with e-sports notebooks, e-sports desktops, and peripheral products as the core, and extended its products to four major application scenarios: creative design, business office, domestic information technology innovation, and e-sports.

Thunder Technology and its partners have jointly created new business formats such as e-sports rooms, e-sports hotels, e-sports events, and e-sports industrial parks .

In the field of information and communication technology, Thunder Technology's Thunder and Haier branded information and communication technology notebooks, desktops, miniPCs, all-in-ones, thin clients, servers, storage, cloud terminals and other products have been widely used in eight major industries including finance, party and government, education, and medical care. They have won bids for hundreds of projects from Industrial Bank, China Minsheng Bank, Taiping Insurance, China Mobile, governments at all levels, domestic universities, etc., and have become an important force in China's information and communication technology industry.

When Thunder Technology was first established, it developed the first laptop computer “born for gaming” to address the pain points of gamers.

The product achieved an impressive result of 180,000 reservations in 5 days when it was first launched, and 3,000 units were sold out within 21 minutes on the day of its official release.

Based on different target customer groups, Thunder Technology has developed the ZERO series and 911 series of laptops for gaming users, and the T-BOOK series of thin and light laptops for office workers.

In July 2014, Raytheon 911 series products were launched on the market. The first batch of 500 products were sold out in just one second, and the second batch of 3,000 products were sold out in 10 seconds.

In December 2014, Thunder Technology received a RMB 5 million investment from Linxi Venture Capital, with a valuation of RMB 40 million at the time.

In May 2015, Thunder Technology received RMB 22.5 million in Series A financing, of which RMB 15 million came from JD.com’s equity crowdfunding, and introduced investment institutions such as Linxi Venture Capital and JD Finance.

Since then, Raytheon Technology has successively received investments from investment institutions such as Zihui Tianma, Guoke Ruiqi, Tongchuang Weiye, SAIF Partners, Youge Internet, and Haili Ark, with a total financing amount of 140 million yuan.

Multiple rounds of financing helped Lei Shen Technology to be listed on the New Third Board just three years after its establishment. The last round of financing before the company was listed on the New Third Board was valued at 530 million yuan.

In September 2017, Leitheon Technologies successfully landed on the New Third Board with the stock code 872190.

On December 23, 2022, Thunder Technology was listed on the Beijing Stock Exchange and successfully landed on the A-share market, becoming the "first e-sports equipment stock" on the Beijing Stock Exchange.

Raytheon Technologies' performance has grown rapidly and has been recognized by the market and the industry!

With the help of multiple rounds of financing and the capital market, Raytheon Technologies' performance is also growing rapidly.

Before Raytheon Technologies went public in 2017, the company's revenue and net profit had doubled.

In 2015, Raytheon Technology's revenue was about 523 million yuan and its net profit was about 17.5326 million yuan. In 2016, the company's revenue and net profit doubled, with revenue increasing to 1.046 billion yuan and net profit increasing to 21.9558 million yuan.

In the past two years, gaming laptops have contributed most of the company's revenue, accounting for 98.71% and 82.54% of the total revenue respectively.

In 2017, after Raytheon Technologies was listed, its performance scale grew by leaps and bounds.

From 2017 to 2020, the company achieved operating income of approximately RMB 1.473 billion, RMB 1.673 billion, RMB 2.091 billion and RMB 2.254 billion, respectively, and net profits of approximately RMB 6.3079 million, RMB 11.2425 million, RMB 56.7618 million and RMB 59.3609 million, respectively.

In 2021, Raytheon Technologies achieved operating income of approximately RMB 2.642 billion, a year-on-year increase of 17.21%; and achieved net profit of approximately RMB 77.7343 million, a year-on-year increase of 27.94%.

In 2022, the company's operating income was approximately 2.415 billion yuan, a year-on-year decrease of 8.59%. At the same time, the net profit attributable to shareholders of the listed company was approximately 68.67 million yuan, a year-on-year decrease of 11.66%.

In 2023, Raytheon Technology's annual revenue reached 2.559 billion yuan.

Among them, in the first half of 2023 alone, Raytheon Technology's overseas business revenue reached 316 million, an increase of 202.76%.

In fact, it has only been more than four years since Raytheon Technology began to enter the overseas market . In early 2020, Raytheon Technology successively entered many well-known overseas e-commerce platforms such as AliExpress, Amazon, Lazada, Shopee, and landed in overseas markets such as Europe, Southeast Asia, Latin America, and North America.

In response to the user needs in different markets, Raytheon Technologies has launched different products.

For example, there are 15-inch gaming laptops specially made for the Latin American market ; thin and light gaming laptops with colorful backlit keyboards for the Philippine market; and large-size 17-inch gaming laptops for European users.

LeiShen Technology's products specially tailored to market demand have been widely welcomed by overseas consumers and have consistently ranked No. 1 in categories on overseas e-commerce platforms such as Shopee, Lazada and Meikeduo.

Since the company was founded, Raytheon Technology has been developing rapidly while its products have been recognized by the industry.

Raytheon Technology's products have won numerous internationally renowned awards such as the German Red Dot Award, the iF Design Award, the Aplan Smart Innovation Award, as well as awards from authoritative media in the industry.

Raytheon Technologies has been selected for three consecutive years in the "World Brand Lab's 500 Most Valuable Brands in China", with a brand value of 15.526 billion in 2023; at the same time, it was also selected in the "Top 50 Emerging Brand Value List of Chinese Listed Companies in 2023" and AsiaBrand (Asia Brand Group) "Top 500 Chinese Innovative Brands in 2023".

Raytheon Technologies’ ability to break through in overseas markets is inseparable from its long-term investment in scientific research.

The company continues to focus on the development of high-performance specialized computer hardware equipment, and continues to develop and iterate new products around product categories, product appearance, product configuration, heat dissipation performance, product application scenarios, etc., and improve the quality of existing products to maintain its competitive advantage in the industry.

The success of Raytheon Technologies also shows that under the increasingly fierce market competition, it is crucial to choose the right track, improve product strength and be close to consumer needs.

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