Zulily raises $150 million to accelerate e-commerce

Recently, Zulily executives said that they have raised $150 million to promote the acquisition of new e-commerce businesses. It is reported that their investors include VersionOne Ventures and Victory Park Capital, among which Maveron is an early investor in Zulily, which is known for its focus on consumer brands.

Acquisition companies accelerate e-commerce pace

It is reported that Zulily said that in order to accelerate the development of e-commerce, it has acquired a number of e-commerce companies, such as educational product company Merka, bean bag and floor pillow manufacturer Butterfly Craze, and $40 pet grooming product creator Aquapaw.

Its CEO said that he hopes to accelerate the acquisition plan to attract many e-commerce companies to join. By fully participating in business operations such as marketing, product procurement and supply chain fulfillment, the company can learn from the operational experience of the team from these companies and at the same time, it can also take these companies to a new level with the team's expertise.

In addition, there is a strategy to help portfolio companies successfully enter various e-commerce platforms, especially Amazon, because as e-commerce develops, the operation process required by sellers is becoming more and more complicated.

Online sales surged 37%

Zulily is an American e-commerce company headquartered in Seattle, Washington. It mainly sells children's and women's clothing, shoes, toys and household goods. It focuses on products that young mothers are interested in, and its products are sold in North America and Europe. According to data, in 2013 alone, the company's active users reached 2.6 million.

The COVID-19 pandemic has accelerated the development of the e-commerce market. Survey data shows that in the third quarter of 2020, Zulily's e-commerce sales soared 37%, and this growth is increasing day by day. On the Amazon platform alone, third-party sellers account for about 50% of the company's retail revenue. This means that tens of thousands of third-party sellers have annual sales of about $100 billion on Amazon.

It has to be said that the e-commerce market is a piece of fat meat, and everyone wants to get a piece of it. However, sellers should also pay attention to the fact that making appropriate product selections and improving the competitiveness of their own brands and websites is the most important thing.

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