Amazon's June hot search terms announced! Many categories will be on the best-selling list

Recently, Amazon marketing consulting company eCommerce   Nurse summarized consumers' consumption demand on Amazon based on its tracking of hot searches and best-selling products in June .

Women's Dresses

With the return to social occasions and the arrival of summer, American female consumers' clothing requirements for various social occasions have undergone new changes last month.

"2022 women's summer dresses" , "women's long skirts", "women's sundresses" and "women's wedding guest dresses" are all on the hot search list of Amazon's clothing category . In addition, "white dresses for women" and "maternity clothes" are also popular searches. Looking at the hot search trends of women's clothing, niche and unique have become the most common search keywords for American female consumers .

Summer Swimwear

While dresses lead the list of searches in the apparel category, women are also looking for "women's swimwear" and "women's bathing suits" suitable for going to the beach or pool.

Among them, "one-piece swimsuit", "tankini swimsuit" and "plus-size swimsuit" dominate the search list for women's swimsuits , and "women's swimsuit cover-ups" are also on the list . Men's swimsuits are relatively simple , with "men's swim trunks" being the only keyword that appears in the hot searches related to men's swimsuits .

Summer essentials

In addition to the above swimwear , due to the increase in outdoor activities such as beaches, "sunscreen" and "sunglasses" have also become must-haves for American consumers for summer travel and entertainment. In June , "sunglasses women" and "sunglasses men" both topped the Amazon search list.

As temperatures rise, Americans are trying to stay cool with "fans" or "portable air conditioners . " Traditional cooling products such as "mini fridges , " "coolers , " "water bottles , " and "blackout curtains" saw a spike in searches in June .

"Shark" sandals

Consumers are more interested in interesting new styles than ordinary sandals.

In June, "sandals" topped the trending search list, and "Birkenstock sandals women" became the brand focus. In addition, aquatic decorations such as "shark" and "crocodile" attracted widespread attention from consumers, and "crocs womens" and "crocs mens" became popular search terms. It can be seen that people, whether men or women, always have a great interest in new things.

Courtyard Activities

As indoors become more stuffy, Americans are gradually increasing their yard activities . Yard home products such as "pool" , "pool toys" , "solar outdoor lights", "outdoor furniture " , "outdoor rugs" , and "hammocks" have not only become hot search keywords, but also become seasonal best-selling products on Amazon .

Travel Products

This year, many countries have announced the easing of the epidemic, thus rekindling the enthusiasm for tourism. Therefore, " luggage ", "power bank" and "portable charger" have returned to Amazon's hot search list . In addition, "women's compression socks" has also become a hot search keyword for travel products .

Home Manicure

In June 2022, a new trend emerged on Amazon - home manicure. The change of nail stickers from "gel nail polish" to " removable nails " and " wearable nails " means that many consumers are beginning to choose to do their own nails.

Father's Day Gifts

Due to the arrival of Father's Day in mid-June, the keyword search volume of "Father's Day gifts" on Amazon's US site rose sharply at the beginning of last month. Among them, "Father's Day gifts for daughters" and "Father's Day gifts for wives" are the key search targets for consumers. According to NRF's survey data, more than 76% of Americans plan to buy gifts to celebrate Father's Day this year.

Graduation Party Decorations

As of the end of the month, some keywords whose search volume was still climbing were found in Amazon's hot search list , such as "2022 graduation party decorations."

According to this hot search list, as the temperature rises, seasonal products such as swimwear and portable fans are attracting the attention of consumers. Sellers can make good plans, add hot-selling products to their sales plans, and seize the seasonal trend to usher in a surge in orders.

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Hot search terms