54.71 million units sold in one year! Anker's revenue last year was 9.353 billion

It’s time for listed companies to announce their annual reports. As a model student in the cross-border e-commerce industry, Anker Innovations was the first to hand in its homework. Last year, Anker sold more than 54.71 million consumer electronic products, with revenue reaching 9.353 billion yuan, of which the revenue of smart innovative products doubled, with a rapid growth momentum.

In its first appearance after listing, Anker Innovations sold 9.353 billion last year

According to Anker Innovations ' 2020 annual report, the company achieved total operating revenue of 9.353 billion yuan last year , an increase of 40.54% compared with the same period last year; net profit attributable to shareholders of the listed company was 856 million yuan, a year-on-year increase of 18.70%; net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was 727 million yuan, a year-on-year increase of 26.28%, with stable profitability.

(Screenshot from Anker Innovations)

This is Anker's first annual report after its listing, and the results are satisfactory.

In terms of detailed quarters, Anker's revenue in the first, second, third and fourth quarters of 2020 was 1.537 billion, 1.991 billion, 2.491 billion and 3.334 billion, respectively. The fourth quarter was the peak sales season for the industry, and its revenue increased significantly compared with the first three quarters.

Three major categories support performance, and revenue from smart innovative products doubles

Anker's products mainly include three series: charging, wireless audio, and smart innovation. Among them, many products such as charging and wireless audio are ranked as Best Sellers and Amazon's Choice on Amazon , with strong sales.

(Screenshot from Anker Innovations)

Charging products

This series mainly includes "Anker" brand mobile power supplies, chargers, charging cables, expansion docks, multi-sockets with wires and other products. This is the earliest product category launched by Anker and is also the main source of its product sales revenue and key development area.

Last year, the impact of the epidemic caused a significant drop in travel demand, and Anker's mobile power business revenue decreased. However, benefiting from the rapid increase in demand for fast-charging products, the company's charging product revenue still showed year-on-year growth, achieving operating income of 4.144 billion yuan, accounting for 44.31% of total operating income.

According to statistics, at the end of 2020, Anker's 20W charger ranked second in sales of single products in America and Asia, second only to Apple's official product; according to data on the Amazon page as of December 31, 2020, the brand's data cable ranked first in sales of single products in the consumer electronics category on Japan.

Smart innovation products

This series mainly includes "Eufy" brand smart home products (smart sweeping robots, cordless vacuum cleaners, etc.) and smart home security products, as well as "Nebula" brand home projector products and other new categories of products. Last year, this category achieved operating income of 3.059 billion yuan, an increase of 102.63% over the same period of the previous year, accounting for 32.71% of the total operating income, an increase of more than 10 percentage points over the same period of the previous year, becoming a dark horse category.

According to relevant data, in the second quarter of 2020, the Soundcore brand ranked 7th in the global headphone brand market share; according to Amazon's real-time ranking data on December 31, 2020, the brand's wireless headphones ranked first in sales in the Japan and Asia category.

Wireless audio products

This series mainly includes wireless speakers and Bluetooth headsets under the "Soundcore" brand. New forms of products continue to emerge in this field. Anker has used a number of flagship models to create a benchmark brand, quickly occupying a certain market share and achieving significant growth in 2020.

Last year, its wireless audio products achieved operating income of 2.121 billion yuan, an increase of 65.78% over the same period of the previous year, accounting for 22.68% of the company's total operating income. As the product categories continue to expand, the revenue and proportion of this category continue to rise, and it has become one of Anker's important sources of income.

According to Amazon's real-time ranking data on December 31, 2020, many Eufy brand sweeping robot products ranked first in sales in the Japan and Asia category, and ranked second and third in the Americas and Asia category respectively.

54,712,692 products were sold in one year , and online revenue accounted for 68.06%

Anker Innovations’ sales model includes both online and offline sales .

Online sales (especially B2C) are the company's traditional main sales channel , that is, online channels mainly through third-party online platforms such as Amazon, eBay, Tmall and the company's official website . In 2020, its online sales revenue accounted for 68.06%.

Marketplace Pulse ranks all third-party stores on Amazon by the number of user reviews worldwide, and finds that Anker Innovations' official store consistently ranks second in the U.S. market , fifth in Germany, Japan, and Canada, and ninth in the U.K. market.

At the same time, the company vigorously expanded its offline B2B sales channels. In 2020, its offline sales accounted for 31.94%, an increase of 2.96 percentage points from 2019.

In 2020, Anker sold 54,712,692 products, an increase of 18.10% over 2019. The inventory was 16,458,987, an increase of 17.18% over 2019. This number is the dream of many sellers!

At present, Anker's various products are exported to major developed countries and regions around the world, such as North America, Europe, Japan and the Middle East, and are also developing rapidly in emerging markets such as Latin America, Australia and New Zealand, and Asia Pacific . Among them, sales in North America account for more than 50%, far ahead of other regions.

Anker has gradually and vigorously promoted its layout in emerging markets such as mainland China, Southeast Asia, and South America. In 2020, it achieved a substantial growth of more than 30% in major markets such as North America, Europe, and Japan .

With over 80 million users worldwide , Anker has been selected into the BrandZ "Top 50 Chinese Global Brands" list for four consecutive years

Anker Innovations’ outstanding performance is closely related to its R&D and innovation capabilities and high brand awareness.

From 2018 to 2020, Anker's R&D investment accounted for 5.48%, 5.92% and 6.07% of its operating income respectively , showing an increasing trend year by year. Among them, the R&D expenditure in 2020 was as high as 560 million.

As of December 31, 2020, Anker has obtained 780 authorized patents of various types worldwide , including 44 invention patents, 212 utility model patents and 514 appearance patents; in 2020, the company applied for 263 new patents of various types, including 77 new invention patents.

At present, Anker has established a high level of brand recognition and loyalty in the global consumer electronics market, and has formed a relatively stable loyal user group. Its high-quality products and good brand image have been reported by the world's mainstream media such as the New York Times and the Wall Street Journal.

In addition, hundreds of anchor channels on YouTube have released video review reports on the company's products. Compared with 2019, the search indexes of the company's brands such as Anker, eufy, and Soundcore on the Google platform in 2020 increased by 156%, 700%, and 235% year-on-year respectively.

Since its establishment in 2011, Anker products have been ranked as "Best Seller" in various Amazon market categories for many consecutive years and have been nominated for global e-commerce awards many times .

As of the end of 2020, Anker's global user base has exceeded 80 million, and with its comprehensive strength and technological innovation level, it ranked 184th in the "2020 Hurun China Top 500 Private Enterprises" and 206th in the "2020 China Top 500 New Economy Enterprises"; its brand Anker has been selected for the BrandZ "Top 50 Chinese Global Brands" list for four consecutive years, ranking 11th on the list in 2020.

Anker, which has always been "promoting the beauty of Chinese intelligent manufacturing" , has contributed to the establishment and promotion of excellent Chinese brands .

Anker, revenue, Amazon