Search volume exceeds 4.55 million! Amazon's April best-selling list is released

From the seller's perspective, since the beginning of this year, cross-border e-commerce sellers are still facing the problem of declining platform traffic and plummeting sales. "Product sales have dropped, search traffic has become lower, but the overall ranking has been rising. It can only be said that the entire market has performed poorly."

It is under this situation that sellers are more eager to understand future consumption trends, such as recent hot-selling products or potential products that may become hot-selling products.

With so many searches, these products are going to be hot sellers on Amazon?

As the spring and summer seasons begin to change, the sales trends of products on Amazon are also beginning to change . Based on insights from previous years and recent data changes, Jungle Scout has summarized some products that may be hot-selling on Amazon in April.

1. Children's summer clothes

A Keyword Scout search on Jungle Scout for the keyword " children's summer clothing " shows that the search volume for the vast majority of the 567 related keywords has surged.

Among them, the search volume for girls summer outfits and girls summer clothing has increased significantly. In the past three months, the search volume for the former has soared by 594%, while the search volume for the latter has increased by 460%. Based on 30-day data, the search volume for the former has increased by 159%, while the search volume for the latter has just doubled.

Boys summer clothing has seen an even bigger increase in searches, with searches for this keyword increasing by 858 % in the past three months and 63% in 30 days .

2. Adult swimwear

Swimsuits are definitely on the list of summer's evergreen best-sellers.

It is not difficult to find through Keyword Scout that the search volume of swimsuit-related keywords on the Amazon platform has shown an upward trend . The search volume of the large category swimsuits keyword has exceeded 4.55 million times in the past month .

Searching for men's swimwear as a keyword shows 947 related entries. Among them, men's swim trunks (men's swimming trunks) and men's swim trunks with compression liner have the largest increase in search volume, reaching 109% and 247% respectively in the past three months.

Specifically, swim trunks have been searched nearly 2.13 million times in the past month, and mens swim trunks have been searched nearly 1.1 million times.

The search popularity of women's swimsuits soared even faster. Among the 875 related terms, the search volume of almost all terms was rising. Among them, the search volume of bathing suits for women under the cupshe brand soared by 2195% in the past three months , and the search volume of tummy control swimsuits for women also increased by 445%. In the past month , the search volume of the keyword women swimsuits increased by 129%.

Jungle Scout data shows that in the week of March 10th to 18th , the search volume for bathing suit for women exceeded 270,000 times .

3. Travel accessories

As the temperature warms up, outdoor sports are becoming more frequent, so the demand for travel-related products is also increasing .

Keyword Scout shows that there are more than 1,200 related entries when searching for travel accessories . In the past three months, searches for airplane travel essentials have increased by 209%, and mini travel essentials have increased by 730%.

In the past month, the number of searches for mini travel essentials has exceeded 120,000, while the number of searches for travel toiletries has exceeded 1.34 million .

Judging from the search results, there is a high consumer demand for products such as airplane travel necessities, travel bags, travel-sized toiletries, TSA bags, and packaging boxes .

4. Gardening supplies

Gardening is also an area of ​​concern for European and American consumers.

A search on Keyword Scout for “ gardening supplies ” shows that its search volume has increased by 719% in the past three months .

In addition, among the 942 related entries, the search volume of potato grow bags increased by 481% in the past three months and 154% in the past month; seeds for planting vegetables and seed starter increased by 190% and 241% respectively; Gardening was searched 1.47 million times in the past month.

5. Golf accessories

Compared with the above products, golf -related products are less affected by the season, but the search volume of related terms has been increasing in recent months .

Among them, the search volume growth rate of golf bag accessories in the past 30 days reached 83% , the search volume of golf rangefinder and golf rangefinder withslope increased by 78% and 76% respectively, and the search volume of mens golf exceeded 870,000 times in the past month.

Through data tracking, Jungle Scout predicts that as the seasons change, the hot-selling products on Amazon will also change. Based on continuous observations in the past few months, in addition to the above products, other single products also have great potential.

Seasonal categories sold well, with revenue from some products increasing by more than 32 times

On April 5, in the 2024 Amazon Spring Promotion data released by Momentum Commerce , Amazon's US site sales increased by 5.9% compared with the same period in 2023 .

Amazon held its first spring sale from March 20 to 25. Although it was not as high as the July Prime Day or October Prime Big Deal Days (fall sale) , the transaction volume on the platform did increase.

Overall, Amazon's US sales increased by twice as much as the 2.9% increase from the previous month, with seasonal categories seeing the most significant growth.

Among the 20 categories, only gardening and toys and games saw sales increase by more than 20% compared to the average level of the previous four weeks . Among them, the gardening category increased by 26.7%, while the Easter toys and games category increased by 20.2%, due to the warmer spring weather .

Jungle Scout also shows the trend changes of hot-selling categories in the past few months. As for the data in March, a group of products may continue to be hot-selling in April and May.

1. Waffle Maker

Revenue in the category on Amazon grew 114% in March , and searches for “ dash waffle maker ” increased 96%.

2. Makeup stick

Revenue in this category on Amazon doubled ( 100%) in March, and searches for “ monochromatic multi stick ” increased by 99%.

3. Oil-containing products

For example, GuruNanda coconut oil mouthwash saw its revenue on Amazon surge 599% in March , while searches for “ guru nanda essential oil ” grew 210%.

4. Garden shears

Kynup’s 3-piece garden shears set saw a 100% revenue increase , while searches for “ garden tools ” increased 144%.

5. Insoles​

Insoles for work boots and everyday shoes saw revenue increase 132% on Amazon in March , with searches for “ shoes for standing all day ” up 188%.

6. Flying ring toys

Children's toys, which have attracted much attention on Amazon recently , saw their revenue on the platform double in March, and searches for " frisbees for kids " increased by 183%.

7. Artificial flowers

Mandy's black artificial tulips are suitable for all kinds of DIY , so it achieved a 565% revenue growth on Amazon last month , and the search volume for the related term " tulips artificial flowers real touch " increased by 1175% .

8. Portable Humidifier

With the arrival of summer, humidifiers are becoming popular. In March, the product's revenue on Amazon increased by 1,315% , and searches for " antigravity humidifier " increased by 385%.

9. Garden decorations

Nacome’s solar-powered frog figurine lights doubled in revenue, with searches for “ solar garden lights ” up 140%.

10. Dog Wellies

QUMY 's wellies for dogs have been so popular that revenue on Amazon grew 81 % in March , and searches for " shoes for dogs outside " grew 147%.

11. Stainless steel water bottle

Due to the increased demand for going out, stainless steel water bottles saw revenue increase by 3,234% on Amazon in March , and searches for " Stanley dupee " increased by 914%.

Nowadays, the cross-border market is becoming more and more difficult to do business. Against the backdrop of a sluggish market, sellers need to pay more attention to product sales trends in order to seize big sales opportunities.

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