Malaysian airline AirAsia launches beauty business in Indonesia

Malaysian airline AirAsia is expanding its reach into the sale of beauty products with the official launch of Airasia Beauty in Indonesia .

It is reported that this time AirAsia expanded its business scope to add hundreds of skin care products , cosmetics, and even perfumes from various well-known brands .

AirAsia Group CEO Tony Fernandes said in a statement : "During the 2020 pandemic , AirAsia has made efforts in all aspects to accelerate its digital transformation and now AirAsia is not just an airline, but also a super app. "

AirAsia is working with Teleport , AirAsia ’s wholly-owned logistics subsidiary , as the delivery partner for Airasia Beauty , which ensures the safety of the products during delivery , allowing consumers to experience the convenience of shopping at home .

Tony Fernandes said his team has been providing e-commerce services, including AirAsia Store , AirAsia Food , and now AirAsia Beauty . Teleport provides comprehensive support for AirAsia's product transportation, which can be delivered to Malaysia, Singapore and the Philippines.

He said: " It is time to expand into the Indonesian market . The services we provide can easily meet the needs of every Indonesian . "

AirAsia Indonesia President Veranita Yosephine Sinagar said : “ Indonesia is a very dynamic beauty market and our carefully selected range of beauty products is sufficient to meet the needs of Indonesian women . ”

Airasia Beauty will offer up to 80% off on a wide range of products . In addition, consumers can enjoy free delivery on purchases of more than Rs 200,000 between April 21 and May 3, 2021 .

Currently, AirAsia Beauty has more than 600 products from 75 well-known brands such as Kenzo , Aigner , Thalgo , Bourjois , Mavala and Anna Sui . Consumers can find these products through the website or application , and customers can also redeem their BIG points in Airasia Beauty to make purchases. Currently, only consumers in Jakarta can purchase Airasia Beauty products , and it is expected to expand to more regions soon.

Malaysia

AirAsia