On May 22 , OKKI , the intelligent workstation for foreign trade business under Alibaba International Station, held a product upgrade conference, publicly releasing the full range of OKKI AI capabilities for the first time, so that every foreign trade person has an exclusive AI workstation . Xiaoman Technology CEO Yang Yuan said: " B2B foreign trade has entered a minimalist era, and the application of AI in the foreign trade industry is triggering an efficiency revolution . Application-level AI requires more industry accumulation, and the competition is a professionalism . "
(Xiaoman Technology CEO Yang Yuan)
It is reported that OKKI AI focuses on three core capabilities: intelligent marketing, customer management, and decision-making support, and is open to all small and medium-sized foreign trade companies. Under the wave of AI , both foreign trade salesmen and foreign trade bosses need an AI tool with more foreign trade professionalism to help them find new customers and receive new orders more simply and intelligently .
Judging from the various product functions demonstrated on site, OKKI AI , as a "customer steward" for foreign trade salesmen , can help expand and manage overseas customers. Taking the most commonly used AI development letter writing as an example, relying on OKKI 's 11 years of accumulation in the foreign trade industry , foreign trade salesmen only need to enter the company name, product name, and polish the content to generate high-quality customer development emails with one click .
As one of the first OKKI AI users, Xuan Miao, the founder of Zhuhai Cainiao Baba Technology Co., Ltd., found that emails polished by AI can increase the response rate of major customers by 50% to 60%, which can really help foreign trade salesmen improve their transaction rates.
Xu Yang , a post -00s foreign trade salesman with no experience, no resources, and no skills, had not placed a single order in three months. It was not until last Christmas that he used OKKI After AI polished the information, a customer who had disappeared after making an inquiry came back and successfully completed the order. In the following three months, Xu Yang completed more than 30 orders, even with a Fortune 500 customer.
At the same time, how to follow up and maintain hundreds of customers on hand in the long term can only rely on the personal "diligence" and "selection of focusing on the big and letting go of the small" of the salesperson in the past. However, OKKI AI 's series of customer management functions can help foreign trade salesmen complete customer file creation, automatic follow-up, assisted replies, and provide communication suggestions, etc. It is equivalent to equipping foreign trade salesmen with an AI assistant to help handle and summarize a lot of tedious and error-prone transactional work.
For managers of foreign trade companies , OKKI AI is a "decision-making manager" that can help them fully understand the company's business progress, foreign trade salesmen's order follow-up status, etc., so that foreign trade bosses can see problems and find opportunities from the data.
In the view of Wang Naidun, General Manager of Qingdao Oriental Shimao Import and Export Co., Ltd., OKKI The value of AI lies in its ability to comprehensively analyze business and provide advice from the perspective of managers. After AI, we can save at least one-third of management time every week.”
It is worth noting that this OKKI AI will also launch a trial version - OKKI Leads AI , so that more small and medium-sized foreign trade companies can use AI foreign trade tools more affordably .
It is reported that OKKI Leads AI is a minimalist foreign trade marketing tool that covers scenarios such as writing development letters, chatting and communicating, and providing marketing strategies. Before the upgrade, it would only help foreign trade merchants recommend some customers that might be suitable for them based on keywords, but now AI can "guess what you need" and further accurately recommend more matching customers based on the response rate of recommended customers. It can also help foreign trade salesmen write, send and reply letters , and conduct automated marketing based on customer responses.
According to data shared by Zhao Kun, an analyst at iResearch , going overseas has become one of the industries that uses AI the most , and more than 70% of cross-border sellers have used AI tools to assist operations. On the same day, OKKI AI also released its first "report card": in the past six months, the first batch of OKKI AI users have seen an average increase of more than 30 % in terms of the response rate of AI - written development letters and management efficiency ; at the same time, the reception time was greatly shortened, and the conversion rate of orders increased by 3 times. |
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