With the rapid development of brands going global, Chinese sellers have found the key to success!

In the wave of globalization, more and more Chinese companies are beginning to expand their brands overseas and move towards the international market. This is an era full of challenges and opportunities, and it is a golden age for brands to expand overseas.

How can a brand achieve success in its overseas expansion? This has become an important issue for sellers.

On May 24, the "Brand Overseas Operation Exchange Meeting 2nd Session" hosted by Ennet and supported by Shenzhen Bay Technology and Zi Niao Browser was held in Shenzhen Bay Science and Technology Ecological Park, Nanshan District, Shenzhen. The theme of this exchange meeting was "Decoding the Key Strategies for Brand Overseas Expansion". Focusing on the current status of brand overseas expansion, overseas expansion platform analysis, GTM management, independent station traffic model and profit model, the key points of brand overseas expansion in 2024 were discussed together.

At this event, Ji Yuting, Digital Marketing Director of E-En, answered questions for cross-border sellers one by one and brought wonderful sharing. Ji Yuting has 8 years of experience in leading operations for large companies, with cumulative operations costing hundreds of millions of US dollars and ROI of more than 2.5. She has a lot of practical experience in brand overseas expansion.

Ji Yuting mentioned that the global retail e-commerce market is currently growing continuously, and the penetration rate of e-commerce is still increasing, providing fertile ground for the growth of Chinese brands going overseas. In various consumer fields, many benchmark brands going overseas have been accumulated and are competing with leading international brands.

How should overseas brands choose the right platform?

Ji Yuting compared the To C platforms by analyzing the business models, main user groups, category characteristics, logistics warehousing and entry conditions of Amazon, AliExpress, Shopee, Lazada, Temu and SHEIN.

Many companies choose independent websites when their brands go overseas. Ji Yuting believes that when operating an independent website, sellers have absolute autonomy and control, and the traffic is accurate and will not be diverted. At the same time, they also have user data, which can be used for refined and personalized operations. However, it should be noted that the traffic cost and operating cost of an independent website are very high, and logistics, payment, and customer service all need to be done by themselves. Consumers have low trust, and it takes a longer period of time to gain user trust. Sellers can make a comprehensive analysis based on the specific situation to choose a platform.

Next, Ji Yuting focused on sharing the key points of GTM management and traffic layout of DTC brand official websites.

In terms of GTM management, it is necessary to identify the brand's target audience and products, meet market demand points, and develop corresponding sales strategies.

The proportion of first-time ad click orders in DTC brand official website traffic is usually relatively small. We should pay attention to the user shopping funnel and reduce the data loss rate.

Ji Yuting mentioned that when building a profit model , it is necessary to clarify the goals, pay attention to the product pricing strategy, and clearly calculate the cost structure. At the same time, it is also necessary to pay attention to the supply chain, stable product quality and inventory supply.

The road to overseas expansion for many sellers is not smooth sailing, especially for novice sellers, who often need to go through a lot of trial and error before they can understand the underlying logic of product selection, link promotion, advertising, etc.

A professional brand incubation and operation team can help sellers skip the awkward period of being a novice and successfully gain a foothold overseas.

If you don’t want to miss out on the opportunity of your brand going global , you can click on the QR code below to add the Yien Overseas Customer Service WeChat account and communicate in detail with the Yien Overseas Operations Team. We will tailor the most suitable brand going global plan for you !

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