As the European Cup approaches, AliExpress merchants are actively preparing for the "Super Breakout Day"

Signing Beckham as global spokesperson, becoming the first e-commerce sponsor of the European Cup , leveraging the "Super Breakout Day"... this summer, AliExpress is going to lead merchants to sweep the European arena!

There are still two days before the start of the 2024 European Cup , and Yiwu businessman Zheng Yu (pseudonym) has started preparations early. The factory where Zheng Yu works mainly produces yoga pants and sun-protective clothing. In recent years, it has also targeted the new trend in the overseas market - cotton football socks. The production line is preparing for production every day.

The confidence to stock up comes from the latest "Super Explosion Day" launched by AliExpress. After the registration activity for factory-produced football socks, the traffic focus effect was obvious and sales increased rapidly.

Zheng Yu told reporters that during the June promotion , the sales of football socks were about twice the usual sales, and the growth mainly came from the European market. "With AliExpress sponsoring the European Cup this year and David Beckham as the spokesperson, we have sold nearly 50 million pairs of socks on AliExpress this year, among which football socks are the best-selling. The European Cup is about to start, so we will definitely do a big job ! "

Many merchants who participated in the "Super Breakout Day" had a similar mentality to Zheng Yu . Public data from AliExpress showed that in June this year, influenced by good news such as AliExpress' sponsorship of the European Cup and Beckham's endorsement, the AliExpress merchants who participated in the "Super Breakout Day" had stocked four times as much as the same period last year.

Allen (pseudonym), a men's clothing merchant, has been operating on AliExpress for 9 years. He started operating on AliExpress because of his girlfriend's recommendation when he just graduated. Now his girlfriend has become his wife. It can be said that "doing business on AliExpress" has become a part of Allen's life.

Allen's company mainly sells sports-style men's clothing. As an old seller, Allen is very sensitive to the platform's pace. When the Super Outbreak Day was launched in March 2024 , Allen immediately contacted the store manager to sign up. After participating in several sessions, he found that the Super Outbreak Day's explosive product mechanism was effective. By concentrating traffic on the successfully registered products, the daily sales of new products increased from 100 orders to 1,000 orders in just one day . "

Not long ago, after learning about AliExpress' sponsorship of the European Cup and the announcement of David Beckham's endorsement, Allen made the following judgment: "During the European Cup this summer, as long as the product can be successfully bid on the super explosion day, it will have a definite chance of exploding in sales."

Photo: Before the European Cup, Allen arranged for the company to increase production and stock up at the factory

In the interview, Allen said that he had opened up a special stocking area for the "Super Explosion Day" in the company, and that "production, warehouse preparation, and delivery" had become the main theme of Allen's busy life. "This year's European Cup will bring a lot of orders, and for us merchants, the whistle of the game has already sounded in advance."  

AliExpress

European Cup

Super Breakout Day