As the cold wave approaches, women's sweaters become the first dark horse category on AliExpress's Double 11

"I haven't shaved for several days. You see, I really need this razor. The delivery is so fast." Victor, 53, is a consumer in Madrid, the capital of Spain. At 11:49 a.m. local time on November 11, more than two hours after he placed an order on the cross-border retail e-commerce platform AliExpress, he received the package. Wearing a mask, he looked at the package in his hand and repeatedly lamented the improvement in logistics efficiency .

This is the first order delivered by AliExpress and Cainiao in Spain this year , and also the first order in the world. It was shipped from the Spanish overseas warehouse, which was 4 hours faster than the first order delivered by the overseas warehouse last year .

[Photo: Spanish consumers received the first package of AliExpress Double 11. ]

At 16:00 on November 11 ( 00:00 on November 11 , Pacific Time ) , the Aliexpress Tmall Double 11 sale officially started. Brazilians were the most enthusiastic about shopping , and it took only 15 minutes to exceed the transaction volume of one hour last year; South Korea followed closely, taking 23 minutes to exceed the transaction volume of one hour last year.

The number of orders from the Preferred Warehouse exceeded that of last year's Double 11 in 47 minutes

This year, the number of AliExpress sellers participating in Double 11 has increased by 30% compared to last year . More high-quality and low-priced products are being delivered to overseas consumers efficiently and quickly through AliExpress . This is inseparable from AliExpress's layout in logistics and supply chain this year.

This year, AliExpress and Cainiao invested more than 300 charter flights and additional manpower and costs during the Double Eleven period to ensure that Chinese cross-border merchants can guarantee logistics timeliness without increasing costs.

Currently, AliExpress has teamed up with logistics partners such as Cainiao to deploy 5 preferred warehouses in North China, East China, South China, and Hong Kong . A transfer network is formed between the preferred warehouses to automatically help merchants match the best trunk logistics, save logistics costs, and improve fulfillment time . Through warehouse delivery, AliExpress can achieve cross-border parcels in Spain and France within 10 days, Brazil within 12 days, and South Korea within 5 days .

The performance of the Preferred Warehouse during this year's Double 11 was explosive: it took only 6 minutes to exceed the number of orders in one hour last year, and only 47 minutes to exceed the number of orders during last year's Double 11. Among them, the North China Preferred Warehouse, which was just established in Weihai, Shandong in August this year and has been in operation for only more than three months , was proven to be efficient on Double 11 , with more than 10,000 orders in 15 minutes after opening.

[Photo: AliExpress Weihai warehouse employees picking up goods after the Double 11 sale.]

In addition, on the eve of Double 11 this year , AliExpress strengthened the layout of overseas warehouses in the European market, adding warehouse locations in Germany, France, Italy and other countries to ensure that local deliveries in Spain and France can be completed within three days, and local deliveries in other parts of Europe can be completed within seven days.

AliExpress has also teamed up with Cainiao Global Parcel Network to officially launch seven distribution centers located in Liege, Belgium, Madrid, Spain, Paris, France, Bremen, Germany, Rome, Italy, Budapest, Hungary, and Moscow, Russia. The peak sorting capacity of the four distribution centers in Spain, France, Germany and Italy is about 500,000 parcels per day .

Domestic fashion products are being "snatched up" by foreigners

During the global economic recovery phase, the focus of supply shifted to China again, which also became the mainstream trend of cross-border e-commerce this year. As the global cold wave is approaching, women's sweaters on the AliExpress platform became the first dark horse after the Double 11 sales. In just one hour, sales increased by 70% year-on-year . Thermal underwear, rabbit fur hats, etc. have also become consumers' first choice for warm and popular products.

A high-quality factory in the wool textile industry in Jiaxing, established its own independent brand WIXRA on AliExpress , and became the top merchant in the sweater category in two years. In the first hour of the Double 11 sales this year , the sales volume increased by 140% year-on-year . Not only that, Russian women accounted for 80% of its store consumers .

"Clean appearance, light weight, soft sole and strong friction have become the key factors for foreigners to make purchasing decisions." Feiyue, a national trend sports shoe well known to Chinese born in the 1970s , has also been sold to the European market through the AliExpress platform in recent years. This year, its performance on AliExpress has been even more rapid. Within one hour of the Double 11 sales , the transaction volume increased by 646% year-on-year .

Domestic brands have not only captured the hearts of consumers in China, but are also shining brightly overseas. According to AliExpress data, within three hours of the Double 11 sales , 37 new brands had achieved a breakthrough from 0 to 1 on AliExpress . As of 9 am on November 12 , 17 hours after the sales started , 26 brands had achieved sales of over one million US dollars.

AliExpress Tmall Double 11