Amazon Global Selling's first seller training center in Asia Pacific opens in Hangzhou

September 17, 2021, Hangzhou - Today, Amazon Global Selling announced the upgrade of the Hangzhou Cross-border E-commerce Park business, and officially launched and settled in Hangzhou the first comprehensive seller training center in the world and the first in Asia for Amazon Global Selling, providing one-stop, world-class training services for sellers in the Asia-Pacific region, and promoting the cultivation and reserve of cross-border e-commerce professionals in the Asia-Pacific region, and promoting the sustainable development of the export cross-border e-commerce industry. At the same time, it is expected that in the next three years, Amazon Global Selling will expand the office operation space and team size in Hangzhou by about six times, continuously improve the construction of local functional teams, enhance localized service capabilities, and provide sellers with Amazon's full-site, full-product consulting services covering the entire life cycle of sellers.

Cindy Tai , Amazon Global Vice President and Executive President of Amazon Global Selling Asia Pacific , delivered a speech

Cindy Tai , Amazon's global vice president and executive president of Amazon Global Selling in Asia Pacific , said: "Chinese sellers are an important part of Amazon's global third-party seller business. Amazon attaches great importance to the Chinese seller business and has a long-term commitment. Since entering China, Amazon Global Selling has continuously increased its investment in the Chinese seller business, helping Chinese sellers achieve long-term success on Amazon through Amazon's innovative tools and services, as well as continuously improving and enhancing localized services. As cross-border e-commerce enters the stage of refined operations, talent reserves are crucial. We hope that the Asia-Pacific Seller Training Center will be centered in Hangzhou and radiate across the country and Asia. With world-class construction standards, authoritative and professional faculty, and a training system covering the entire life cycle of sellers, it will meet the needs of sellers in different regions, promote the cultivation and reserve of cross-border e-commerce professionals, and accelerate the success of sellers on Amazon's global sites and the sustainable development of the industry. "

The Amazon Global Selling Asia Pacific Seller Training Center covers an area of ​​more than 1,000 square meters. It is equipped with a multifunctional training classroom that can accommodate hundreds of people, a live studio equipped with a professional live broadcast system, and an open collaborative space. It supports online and offline training activities of various types and sizes, creating an immersive interactive live broadcast and seller training experience. At the same time, it launched a "4x4" training system covering four major training projects and four major course modules. The training content covers the entire life cycle of seller development and meets the learning needs of sellers at different development stages, types and sizes. The four major training projects include official WeChat, official live broadcast, seller university and official lecture hall. Through self-service online learning, official real-time push learning information, senior account manager online Q&A, boutique small class, seller special training camp and other diversified forms to meet the differentiated learning needs of sellers. The four major course modules including operational practice, policy compliance, brand building, and executive communication are all carefully polished by Amazon's dedicated course development team. Before the course was launched, it went through a lot of research, research, successful case analysis and practical exercises, and passed multiple rounds of internal and external trial lectures to collect feedback and evaluate optimization.

To ensure the authority and professionalism of the training, the official team of Amazon serves as the course instructor of the training center. All team members have relevant experience in Amazon seller management and seller services or professional trainer qualifications, and have passed strict training and assessment before taking up their posts. The courses of the training center support multiple languages ​​such as Chinese, English, Korean, Vietnamese, and Thai. According to the development needs of sellers, the training center will continue to create diversified course content for sellers. It is expected that in the next three years, Amazon Global Store will provide cross-border e-commerce related learning content and information to more than one million people and tens of millions of people online and offline through this training center.

In the past few years, many innovative measures and practices of Amazon Global Store have been implemented in Hangzhou, including the Hangzhou Cross-border E-commerce Park established in Hangzhou Shangcheng Qiantang Smart City, the first launch of the "101 Times Youth Program" in Hangzhou , cooperation with the local government and many universities in Hangzhou to jointly cultivate young cross-border e-commerce talents , and the Amazon Global Store Large Seller Summit and Industry Belt Activities held in Hangzhou . The scale of sellers in Hangzhou, Zhejiang and the entire Yangtze River Delta region has grown rapidly and demonstrated excellent development potential. A large number of excellent sellers have emerged on Amazon, such as Sitang, Anzhi, and Giant Star Technology.

Based on the upgrade of Hangzhou Cross-border E-commerce Park business, Amazon Global Selling will continue to support the development of sellers in Zhejiang, the whole country and the Asia-Pacific region, help sellers seize the opportunities to develop export cross-border e-commerce business, and promote the long-term development of the export cross-border e-commerce industry.

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