Demand surges 1,300%! Reality TV shows drive sales of related products!

Foreign media reported that according to the latest data from The Sole Supplier, the popularity of ITV 's popular reality show Love Island has promoted a 1,300% surge in overall searches for Crocs shoes in the UK .

The latest data shows that after Chugg Wallice, a contestant on the reality show Love Island , briefly wore Crocs for the first time , demand for "Crocs" surged by 950%. Another contestant, Faye Winter, also contributed to a 324% surge in searches for "white Crocs " .

Crocs shoes are experiencing a peak in demand and sales have soared. However, the sudden popularity of the classic Crocs shoes has sparked controversy among social media users, with some questioning whether the shoe brand has a sponsorship deal with ITV.

However, it must be said that this reality show has a good effect in bringing in goods. Crocs ' brand awareness has been greatly improved, and demand has skyrocketed. Therefore, for Crocs , whether it sponsors the show or not, it has achieved good results.

Sales of the customizable plastic clogs surged 63.6 percent to $460.1 million in the first quarter of this year after Crocs enjoyed a resurgence in popularity with major celebrity endorsements including Justin Bieber and Nicki Minaj .

The company also saw a sharp rise in profitability during the quarter, with operating income rising $104 million to $125 million . Its online digital sales grew 75.3% and accounted for 32.3% of revenue, compared to 30.1% last year.

Crocs has been steadily increasing its social presence over the past year , announcing collaborations with other brands and artists, such as Benefit Cosmetics and Russia 's Eurovision 2020 entry Little Big.

Crocs CEO Andrew Rees said Crocs expects to achieve further strong growth: "Demand for the Crocs brand is stronger than ever, and revenue is expected to grow 40% to 50% in 2021. In the first quarter, we achieved record revenue and profitability, with growth in all regions and all channels. As global consumer demand for our products accelerates, we have raised our full-year guidance."

Surge in demand

Reality Show

Crocs shoes