Shopify updates Shop feature to support automatic tracking of Amazon orders

Recently, according to coywolf, Shopify has highlighted the option to add an Amazon account at the top of its Shop App . This move promotes the integration of Shopify and Amazon orders and can help consumers track the real-time delivery of Amazon packages ↓

In addition to adding it directly on the app homepage, users can also link Amazon and their own Gmail and Outlook accounts in the "Automatically add orders" section in the "Settings" of the Shopify Shop app ↓

Shopify's move undoubtedly opens up the logistics tracking needs of consumers after completing their shopping on Shopify and Amazon, attracting more loyal customers of Amazon, thereby indirectly boosting product sales of independent sellers on the platform.

However, this update to the Shopify Shop app was not synchronized with its privacy policy. There are no terms about Amazon and Outlook in its privacy statement, and it is unclear what data Shopify can access from users.

The Shop app is a consumer shopping app launched by Shopify at the end of April last year . It can help consumers track packages from Shopify merchants and other retailers, make personalized product recommendations to consumers, let consumers learn more about each brand and use the one-click Shop Pay checkout process to make purchases.

Shopify claims that the app has 16 million registered users since its launch, and over time, Shopify Shop has expanded its capabilities to include the ability to track packages in Gmail and Outlook, as well as shipping from up to 600 carriers .

Carl Rivera, general manager of Shopify Shop , said the launch of the app can help solve the difficulties faced by independent brands in launching their own shopping apps , and that it will not accept advertisements and will only recommend products and brands that consumers are really interested in.

As one of the competitors of Amazon Marketplace, Shopify Shop adopts a store-first policy, providing a unique sales channel for independent merchants. However, for consumers, although Shopify Shop supports in-app search and purchase functions, it cannot provide them with a large and diverse range of product options like Amazon.

Therefore, there is still a lot of room for improvement for Shopify Shop in the future, and the integration of Amazon's order tracking function can also be seen as Shopify's proactive embrace of Amazon, its biggest competitor, based on customer experience .

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