What is Yandex Market? Yandex Market Review, Features

Yandex.Market is a price comparison shopping website owned by Yandex, a major Russian search engine, with 39 million monthly unique users. It is the largest cross-border e-commerce company in Russia, accounting for 10% of the Russian e-commerce market share.

About Yandex.Market

Yandex is one of the important Internet service portals in Russia. According to data from Gallup Media, FOM and Komkov, Yandex is the website with the most users on the Russian Internet. At the beginning of 2006, the number of people visiting Yandex every day (including foreign visitors) reached 4 million. The services currently provided by Yandex include search, latest news, maps and encyclopedias, e-mail, e-commerce, Internet advertising and other services. Yandex's market share in Russia's local search engines has far exceeded that of Google in Russia.

Advantages

1. Technology: Yandex (hereinafter referred to as "the Company") attaches great importance to the research and development of technologies such as independent search. The development of the Company is inseparable from technological research and development.

2. Localization: The company compares itself to China's Baidu and South Korea's Naver. Based on the Russian language foundation, it focuses on providing Russian-speaking users with a full range of services including search. In 2010, revenue from Russia accounted for 98% of its total revenue.

3. Culture: The company has established a data research center in Russia to cultivate technical talents, and the company and Russia as a whole respect the technological culture.

4. US$1.3 billion: The company's IPO raised US$1.3 billion, which may be the largest financing scale for an Internet company since Google's US$1.7 billion in 2004.

5. US$8 billion: The issue price is set at US$25, which means the company's valuation has exceeded US$8 billion.

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As the company's business develops, it faces strong competition from Google, Russia's leading local portal Mail, and is also affected by cyclical fluctuations in the Russian advertising market, over-reliance on partners, and regulatory and policy risks.

Yandex.Market Product Categories

Mobile e-commerce in Russia is still in its development stage, and the product categories on many mobile e-commerce platforms are very incomplete, so Yandex.Market has specially added toys, cosmetics and household products, which are rare online categories. It also supports phone and PC orders.

commission

As we all know, sellers need to pay commissions to enter cross-border e-commerce platforms, whether it is eBay, Amazon or AliExpress, all have very high commissions. Yandex.Market is no exception, but its commission is much lower than that of Amazon and other platforms. For each order completed on the platform, sellers need to pay Yandex.Market a 1% commission, which is very, very low compared to Amazon.

logistics

Yandex.Market provides three logistics methods: self-delivery, overseas warehouse delivery and Yandex’s own warehouse delivery.

Self-delivery can be delivered to Russia by sending Russian special lines or postal parcels from China. Overseas warehouses are to build (lease) warehouses abroad and use local logistics to deliver packages. Generally, the cost of building or renting warehouses abroad is relatively expensive, and warehouses need manpower to help deal with delivery, return and exchange. Yandex's own warehouses can help sellers manage warehousing, process orders, returns and delivery. This form is almost the same as Amazon's FBA warehouse. In addition, choosing a third-party platform that centrally solves product supply and logistics distribution problems, or a supply distribution platform, is also a very good choice, but the prerequisite is that the product quality must be good, the logistics method selection is diversified, and there is a guaranteed supply distribution platform. At present, those that can meet these requirements include China Good Things Network, Chianbrands, etc.

Payment

Yandex.Market supports the Yandex.Checkout payment method. This method is the most popular payment method in Russian-speaking countries. In addition, it also supports credit cards, mobile phones and cash on delivery. AliExpress also uses the Yandex.Checkout payment method in order to successfully enter the Russian market. In addition, Yandex.Market is preparing to add additional payment tools. I believe that Yandex.Market will become more and more convenient for Chinese sellers to settle in the future.

Yandex entry requirements

1. Knowing Russian will give you a big advantage on Yandex.Market.

2. Provide product description in Russian.

3. Prices are marked in rubles.

4. The product is in stock and there is an option to add the product to the shopping cart.

5. Can deliver to Russia.

6. Supports communication in Russian via phone/email.

7. Product data feed in XML format.

8. Unique login page for unique product.

9. Possess a business license and legal person ID card.

10. Links to other cross-border e-commerce stores.

Yandex Registration Process

1. If you want to register a store, you must first log in/register with Yandex. Only with his account can you register a store. Fill in the information as required and click the yellow register button.

2. After registration, you will enter the summary page, which lists all the settings you need to complete:

General information: information used during registration, which can be used to configure the display of data in Yandex search, etc.

Legal Information: Provide information about your organization;

Prices: You need to prepare and download the price list of the store's goods. To accept orders, you need to set up a schedule and phone number for displaying offers.

Delivery method: Set the delivery area and pick-up conditions; for the delivery area, click the Add button first, create the sales point and delivery time. By default, delivery is made during the standard working week.

3. Review.

After the previous steps are completed, the store needs to be verified before it can be launched on the market. To send the verification information, you need to click the "Go to Review" button on the summary interface. You will receive an email within two working days, which will inform you of the verification results, and will also tell you where the errors are and how to solve them. Sellers have 6 opportunities to apply for review. It is recommended to check carefully and pass the review as soon as possible.

Note: In what cases will the audit fail?

Selling counterfeit goods, second-hand goods, prohibited goods and services (alcohol, weapons, tobacco and drugs, etc.), and prohibiting wholesale are not allowed.