This year, Amazon's account blocking wave swept across almost the entire cross-border industry. Some time ago, Shenzhen held a symposium for cross-border e-commerce companies. The research outline of the conference listed the difficulties caused by the account blocking wave to companies and the specific help they need from the government. Many sellers hope that the government will step in to help them protect their rights.
However, according to a recent report in the South China Morning Post, things may not be as simple as some sellers think. According to the report, "Shenzhen Commerce Department officials said the government will remain 'neutral' in the dispute between sellers and Amazon."
Original article from South China Morning Post
If this news is true, it will indeed extinguish the hope that has already been ignited by some sellers. Without the help of the government, the sellers' path to defending their rights will be even more difficult.
However, the report also mentioned that "sources said an official told sellers that if they could not prove that they had not violated the rules of the Amazon platform, the government would not be able to help their cause. However, the government will assist sellers affected by this by introducing legal counsel."
For some sellers who have been affected, the road to rights protection is bound to be difficult. Some people think that this wave of account blocking has caused some of the top sellers to be blocked. Will small and medium-sized sellers be able to open up some of the markets previously occupied by big sellers? But some sellers also said that when the nest is overturned, how can the eggs remain intact? Seeing that big sellers have been blocked one after another, and even the mid-level sellers have been affected, they are also terrified every day.
For sellers who have not been affected yet, the most important thing is to abide by the local and platform operating rules. Although it is not certain whether this wave of account blocking is aimed at Chinese sellers, we can also see from this crisis that the era of wild growth of cross-border e-commerce is over, the industry will move towards compliance, and sellers must get rid of the mentality of skirting the rules. For some sellers who have always maintained compliant operations, the industry's move towards standardization is also a good thing.
In addition, don't put all your eggs in one basket. At this stage, sellers can consider investing in other platforms, such as eBay and AliExpress. It is not important whether it can be done now, the key is to have a way out. Although the threshold for operating an independent website is high, you can first accumulate experience, capital and traffic on the platform to lay the foundation for future development.
Shenzhen Amazon Account blocking |
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