Alibaba International Station released the September cross-border index: New overseas consumption concepts are taking shape, and "good enough" makes second-hand mobile phones more attractive than new iPhones

Recently, Alibaba International Station released the September Procurement Festival Cross-Border Index , sorting out consumption trends in overseas markets at the end of the year : " Double Festivals and One Competition " ignited overseas consumption enthusiasm; under the new consumption concept , second-hand mobile phones are more popular than new Apple phones ; in the post-epidemic era , the "beauty economy" has recovered , and market demand for men and the elderly has emerged ; the global manufacturing industry has rebounded, and excavators have become an advantage of Chinese manufacturing ; and under the global energy crisis, new energy continues to heat up , and it is popular in Europe to build photovoltaics on roofs .

"Double Festivals and One Competition" are the strongest consumer forces , and " enough is good enough " makes second-hand products more attractive than Apple products

Alibaba's September cross-border purchasing index shows that the " double festivals and one competition " are the strongest consumer force in the second half of the year . Affected by the economic downturn, global double festival ( Christmas and Black Friday ) consumption tends to "buy high quality at a low price" , and buyers pay more attention to IP creativity and flexible customization.

In addition to the double-festival consumption , the most eye-catching event in Alibaba's September procurement festival is the Qatar World Cup. During the World Cup, fans gathered together to watch the games, driving the booming World Cup economy . In outdoor scenes , the demand for World Cup-related clothing and customized peripherals has increased rapidly, and the products are mainly sold to the host countries in the Middle East and regions with a large fan base such as South America, Southeast Asia, and Europe; in home scenes , the demand for categories such as high-definition TVs, projectors, and home theaters has increased.

New consumption concepts are taking shape around the world . For electronic products , people are gradually beginning to accept the consumption concept of " good enough " and " usable enough " . The cross-border index shows that the global demand for second-hand mobile phones exceeds the pursuit of iPhone 14 .

In the post-epidemic era , the "beauty economy" is recovering. Market demand is diversified, and the male and elderly markets will be the next stop for the global "beauty industry" . The cross-border index shows that the global demand for eyelash extensions has increased by 37% year-on-year. In 2022, there will be 55,000 nail salons and 400,000 nail technicians in the United States, and there will be a huge demand for Chinese nail-related products .

One in ten Americans practice yoga , and 80% of the global fishing market is "Made in China"

Looking at the world , exquisite camping has gone from a niche to a mass market and is facing a second outbreak . The cross-border index shows that from January to April 2022 , more than 7,000 new outdoor companies were registered in China, a year-on-year increase of 114% . The upstream and downstream of the relevant industrial chain are booming , and there will be a strong trend of going overseas in the future .

( Figure : Alibaba International Station Cross-border Index shows that from January to April 2022 , more than 7,000 new outdoor companies were registered in China, a year-on-year increase of 114% . The upstream and downstream of the relevant industrial chain are booming , and there will be a strong trend of going overseas in the future )

The combination of low-carbon travel and government subsidies from Europe and the United States will keep the global cycling market hot for another three years . China has more than half of the world's cycling production capacity and is already working at full capacity to serve the world . In the future, the cycling market in South American countries will also grow , especially for electric bicycles and electric scooters , which have strong demand .

In the fitness market , the number of global fitness users continues to grow , and is expected to exceed 1.3 billion in 2023. In the United States , the country with the largest demand for fitness , one-tenth of the population practices yoga , making yoga mats , foam rollers and other products continue to be popular .

The cross-border index shows that in the future global fitness market , commercial to home use, miniaturization and intelligence will be the general trend. China , as the world's largest supplier of fitness equipment , will seize the opportunity . The fishing market is also heating up and will usher in a peak season at the end of the year . China's fishing gear exports account for 80% of the world's total exports , and more than half of them are "made in Weihai" .

Excavators represent Made in China , and half of the houses in the United States are in urgent need of renovation

The cross-border index of Alibaba International Station ’s September Procurement Festival shows that the global manufacturing industry has rebounded, driving an increase in demand for food machinery, plastic machinery, machine tools, etc.

Among them, the export volume of machine tool industry in 2022 increased by 37% year-on-year, and the export volume of laser machinery increased by 61% year-on-year. China's laser welding machine has the advantage of dimensionality reduction compared with traditional welding process due to its pollution-free, high precision and high speed. It has become a hot-selling product in the United States , Brazil and Russia .

The continued high global commodity prices have led to an increasing demand for agricultural machinery and mining machinery, with agricultural machinery exports increasing by 31% year-on-year in 2022. Chinese -made oil presses have a clear competitive advantage, especially in Asia and Africa, due to their high oil yield and wide range of applicable raw materials.

Secondly , governments of various countries have invested in infrastructure to boost the economy, which has stimulated strong demand for construction machinery and building materials machinery. Construction machinery buyers are mainly concentrated in the Belt and Road countries , and the products tend to be small and automated . Small excavators under 3 tons are popular in Brazil, Indonesia and Vietnam . With the maturity of domestic substitution of core components such as engines and hydraulic parts, excavators have become the most competitive products made in China.

In terms of home decoration and building materials, overseas home decoration and renovation has become a trend . Nearly 80% of houses in the United States are over 20 years old , and nearly 50 % are over 40 years old . Chinese building materials companies with overseas engineering capabilities will be the biggest beneficiaries of this business opportunity .

Global energy crisis, rooftop photovoltaic becomes a new growth pole

Affected by the soaring prices of energy such as natural gas and electricity, distributed photovoltaic and wind power complementary systems have become the mainstream demand in the European market , and the sales of household energy storage systems have increased rapidly under the subsidy policy.

Rooftop photovoltaics are not restricted by land and have relatively convenient development conditions. Countries such as Spain and France have successively introduced policy measures such as government subsidies, tax cuts and fee reductions, and accelerated grid connection approval to encourage the development of rooftop photovoltaics .

Alibaba International Station Cross-Border Index points out that Europe's rooftop photovoltaics have great potential and are expected to become an important growth pole for the European photovoltaic industry. The index recommends that domestic new energy merchants should focus on improving their full-chain service capabilities and improving product certification in mainstream markets in Europe and the United States . Overseas after-sales installation and maintenance capabilities are a plus.

In addition, with the popularization of new energy vehicles, lithium batteries are also accelerating their export. In the first half of 2022, China's lithium battery exports increased by 75.3% year-on-year. The United States is the most important market for China's battery exports , with a year-on-year increase of 101.35%.

( Photo : Currently, the September Procurement Festival is in full swing, with more than 12 million products enjoying certainty of "arrival guarantee")

It is reported that the Alibaba International Station September Procurement Festival is known as the Double 11 of the foreign trade industry. It is a large-scale procurement event provided by Alibaba International Station for global B2B buyers and sellers every year. It is regarded as a weather vane for global buyers' procurement needs and a key node for small and medium-sized foreign trade merchants to accumulate foreign trade orders in the second half of the year. Since its first launch in 2017, this year is the 6th session.

At present, the September Procurement Festival is in full swing, with more than 12 million products enjoying certain "arrival guarantee". In terms of funding, logistics, transactions and other aspects, the platform provides merchants with a one-stop "digital export" service, allowing them to receive orders, ship goods, and receive payments, and achieve high-quality export with one click. The newly released September Procurement Festival trend report will help merchants grasp market demand more accurately and create more popular products that sell well overseas!

Alibaba International Station

September Cross-border Index