Cainiao self-service lockers have become a new landmark for overseas influencers to check in, helping Chinese products to go global during Double 11

Alba Carrillo is a well-known artist and fashion model in Madrid, Spain , with more than 650,000 fans on the overseas social platform Instagram. A few days ago, she posted a message saying that she had used the pickup code to pick up a package from a Chinese cross-border e-commerce company at a local express locker for the first time, which was very convenient and easy to use. She called on fans to experience the check-in and lamented, "China's Double 11 has become a global festival, and everyone should not miss it."

  Spanish and Russian KOLs posted screenshots on Instagram and Tiktok

Another Russian blogger with over 4 million followers on Tiktok, Regsem , also recently experienced China's fast cross-border logistics services. She ordered a new Bluetooth speaker from Anker Innovations on AliExpress , and received a notification within 10 days. She then picked up the package at the Cainiao self-service locker. She said in the video, "The Cainiao self-service locker is nearby . You only need to enter the password to pick up the package. It's very convenient . " The video has been played more than 100,000 times.

  Polish KOL posted a screenshot of the video on YouTube

More and more overseas bloggers have posted photos of themselves with the self-pickup lockers on social media, attracting a large number of likes and attention from netizens . One post even received nearly 20,000 likes. Some overseas influencers have even made explanatory videos of this experience and posted them on popular video sites including YouTube , further attracting the attention and experience of netizens.

Export cross-border e-commerce has become a new driving force for China's foreign trade growth in the past few years . Data shows that in 2020, China's cross-border e-commerce imports and exports reached 1.69 trillion yuan, an increase of 31.1%. The scale of cross-border e-commerce has increased nearly 10 times in five years. Among them, exports reached 1.12 trillion yuan, an increase of 40.1%.

More and more overseas consumers have felt the "Chinese speed" of cross-border logistics and regard picking up parcels from Chinese express lockers as a new shopping experience, making express lockers gradually become check-in "attractions".

Behind this is the continuous investment of Chinese logistics enterprises in global logistics infrastructure. The State Post Bureau vigorously promotes the "Express Delivery Overseas" project. Express delivery enterprises actively expand overseas channels, increase overseas warehouse construction efforts, enhance international air transport capacity, and rely on local franchisees to quickly build overseas networks. In the first half of the year, China's international and Hong Kong, Macao and Taiwan express delivery business grew by nearly 50%.

Yang Daqing, a logistics industry expert, said: "The continuous expansion of Chinese logistics companies overseas has provided more convenient logistics services for overseas consumers, allowing Chinese cross-border packages to reach overseas consumers faster. In particular, the establishment of express lockers and self-pickup lockers overseas can provide contactless pickup services to cope with the overseas epidemic. On the other hand, these infrastructures that are optimized and implemented according to local conditions can continue to optimize the cross-border package delivery links for cross-border merchants, further reducing costs and increasing speed."

According to the reporter, in order to ensure that cross-border merchants can enjoy certain logistics timeliness during Tmall Double 11, Cainiao will not only use more than 300 chartered flights to help Chinese cross-border merchants realize the "export of Chinese goods", but also jointly with AliExpress to deploy 5,000 sets of self-built self-pickup cabinets overseas to provide consumers with personalized terminal services, improve shopping experience and reduce carbon emissions in the last mile. It is expected that by the end of this year, Cainiao will deploy more than 30,000 self-pickup points and self-pickup cabinets overseas .

In March 2021, the average daily cross-border parcel volume of Cainiao's global parcel network exceeded 5 million pieces, continuing to rank among the top four in the world. Among them, the "5 US dollars in 10 days" logistics product has covered European countries such as Spain, France, the Netherlands, Belgium, the United Kingdom, Germany, Portugal, etc., and is expected to cover 20 countries around the world this year , allowing more merchants to deliver to the world with the money for a cup of coffee.

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Cainiao self-collection cabinet