Flexible customized equipment is popular on Alibaba International Station. Overseas demand increased by 50% in the first week of the March New Trade Festival.

In the peak season of foreign trade in March this year , new hot industries continued to emerge on the digital foreign trade platform Alibaba International Station. Following the continued rapid growth of new energy exports, "flexible customization" became popular again. In particular, a Chinese-original flexible customized clothing printing machine (DTF) equipment had overseas orders scheduled for several months later, and the search volume for the term "DTF Printer" on Alibaba International Station also increased by 186%.

Data from the first week of Alibaba International Station’s New Trade Festival in March showed that overall overseas demand for flexible customized equipment increased by more than 50% year-on-year, with the main demand coming from the United States and Southeast Asia.

"Flexible customization" has been a new hot topic in the apparel industry in recent years. Its characteristics of small batch order, rapid production and "small order and fast return" make it more suitable for the current fast fashion trend.

Chinese enterprises have already accumulated certain technical advantages in the field of "flexible customization" related machinery and equipment manufacturing. Domestic flexible customized printing machines, laser cutting machines and other equipment are popular overseas, supporting the rapid growth of machinery and equipment exports. Especially in such emerging foreign trade hotspot industries, the proportion of online procurement is relatively high, and digital foreign trade platforms represented by Alibaba International Station have become the main export base.

Zhengzhou Audley CNC Equipment is a leading domestic enterprise in flexible customized equipment . Two years ago, the company independently developed a flexible customized clothing printing machine product, which was sold entirely online through Alibaba International Station . Last year, its sales exceeded 200 million . Currently, the company has been selected as one of the top 20 high-tech export enterprises in Henan Province .

The company's head said that previously, clothing printing machinery was mainly produced by Japanese and Korean companies, and domestic equipment could only serve as a substitute in the mid- and low-end markets. However, with the rise of "flexible customization" in recent years , Chinese companies have quickly occupied this industry and formed their own characteristics .

The Alibaba International Station merchant " Chuangshengda Technology " from Shenzhen has also discovered the blank market for flexible customized equipment in recent years . Currently, all of their orders come from the online Alibaba International Station.

The company's founder Xu Qikun said : "Most of the buyers are offline clothing stores from the United States and Mexico. In recent years, young people overseas have an increasing demand for personalization. They like to redesign patterns and print them after buying clothes. Our products just meet this demand. "

Some institutions predict that the future global market demand for flexible customized equipment will reach hundreds of billions. In particular, the export prospects of domestic equipment are broad. For example, in the field of laser cutting equipment that can be used for flexible customization, by 2027, Chinese companies are expected to account for 30% of the global laser machinery supply .

At present, emerging foreign trade export areas with higher technological content, such as new energy and mechanical equipment, are constantly emerging, becoming new support points for the recovery of foreign trade.

Customs data show that foreign trade has stabilized in January and February this year. Foreign trade is warming up, and the gradual recovery of overseas market demand can be seen on digital foreign trade platforms. On the first day of the Alibaba International Station New Trade Festival in March, overseas demand increased by 30%.

Alibaba International Station

New Trade Festival

Flexible customized equipment