The epidemic has created new demand, and India's packaged food sales have doubled

Before the outbreak of the epidemic, the mainstream food retail method in India was mainly bulk food. In the Kirana stores that are scattered throughout the streets and alleys of India , bulk biscuits, bulk noodles and various other bulk foods can be seen everywhere, but foods with modern packaging are hard to find.

Packaged foods cover a wide range. In addition to packaged biscuits, instant noodles, freeze-dried soup and other fast foods, packaged coffee, packaged tea and other tea drinks are also packaged foods. In addition, packaged foods also include packaged French fries, packaged potato chips, packaged dried fruits and other snacks and fruit products.

Compared with packaged food, Indian people prefer to buy loose food. However, it is impossible to determine important production information such as production date, raw materials, and origin of loose food. Moreover, without the protection of packaging, the food is more susceptible to moisture and deterioration. Therefore, loose food poses a huge safety hazard.

The Indian government has been trying to strengthen supervision of loose foods and promote the popularization of packaged foods in the country, but with little success. The epidemic has greatly changed this situation.

In 2020, the sales volume of packaged food in India increased significantly. The outbreak of the COVID-19 pandemic has made Indian people pay more attention to their health. Therefore, cleanliness and hygiene have become the topics that Indian people are most concerned about. As a result, the consumption patterns and habits of Indian people have changed greatly.

In terms of shopping methods, Indian people have begun to turn to online platforms to buy daily necessities and other products. In terms of payment methods, mobile payments have replaced cash payments. When it comes to food choices, Indian people pay more attention to safety, cleanliness and hygiene.

Under such circumstances, packaged foods that are clearly marked with production information and easy to store have become the first choice of the Indian people. At the same time, in order to curb the epidemic, the Indian government has also increased its supervision and publicity efforts. While strengthening supervision of loose foods, it also calls on people to buy packaged foods.

Driven by government calls and the impact of the epidemic, packaged food in India has finally ushered in spring, with sales increasing significantly. The trend of purchasing packaged food will continue, and the packaged food category will continue to grow.

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