What is Spartoo? Spartoo Review, Features

Founded in 2006, Spartoo is a European fashion shopping website headquartered in Grenoble, France. It mainly sells shoes, but also covers clothing and bags. It is known as "Europe's largest online shoe store".

About Spartoo

·Spartoo is a story about three good friends who are obsessed with shoes and the Internet. Boris, Paul and Jérémie were university students who had just graduated. Their dream was to own their own company. After careful consideration, they decided to start their own online shoe store. The name Spartoo was taken from Roman sandals, an ancient sandal woven with fur, produced in Sparta, the most powerful city-state in ancient Greece. They cleverly added two letters "O" - symbolizing the greatest success of the Internet: google, yahOO, kelkOO, wanadOO... On August 16, 2006, Spartoo was officially established.

Spartoo has a warehouse of over 30,000m² and sells its products in more than 20 countries, including France, Germany, England, Italy, Spain, etc. It has over 3,500 brands, 300,000 styles, over 1 million pairs of inventory, and over 14 million visitors per month across Europe, making it the leading fashion shopping platform in France.

Spartoo in China

In 2016, Spartoo continued to develop its international business by launching a Chinese version of the website. Spartoo provides users with a variety of fashionable, comfortable, sports and other types of shoes. The Chinese website offers a variety of exclusive items and discounts online, and provides free shipping for orders from Europe to China, which is undertaken by China Post Express Logistics.

Payment methods: Spartoo.cn accepts the following payment methods: bank cards with VISA or MASTERCARD logo; Alipay; Spartoo.cn gift vouchers.

Promotion strategy

1. Professional digital marketing team;

2. SEO & SEM;

3. Online price comparison website;

4. Social network promotion;

5. Network alliance promotion;

6. Repositioning marketing.

User characteristics

75% of customers are female users; 35% of customers are family users with children; the average age of customers is between 30 and 50 years old; the average shopping cart price is 75 euros.

Entry requirements

1. The product quality is high and the product type is one or two of the following types (shoes, clothing, sports products, handbags or other accessories). Since June 2017, Spartoo has allowed beauty products to enter the platform.

2. Competitive price.

3. Provide reliable and fast logistics delivery methods.

4. Efficient customer service (within 24 hours).

Settlement Fees

1. Spartoo does not charge sellers for opening an account.

2. Membership fee is free for the first three months.

3. Monthly membership fee is €39 (before tax), with no commitment period.

4. Commission: 15% of transaction amount (transaction amount including shipping fee).

5. Spartoo charges all bank transaction or Paypal fees.

Settlement process

1. If Chinese cross-border e-commerce sellers are interested in joining Spartoo, they can send an email to Spartoo's investment team. The email should include: name, company name, website address, product type, mailing address, brand name, email address, and telephone number.

2. Email: [email protected].

3. Alternatively, you can contact a third-party agency.

Benefits of joining Spartoo

1. It is helpful to expand the popularity of sellers’ products and brands.

2. Spartoo is a professional e-commerce platform for clothing and footwear.

3. The number of monthly visitors is as high as 14 million, while the population of France is only 60 million.

4. Registration is free and the procedures are simple.

5. Sellers do not need to face the risk of fraud when trading with partners.

6. Spartoo has established sites in 20 European countries, which helps sellers expand their sales in other European countries with the help of the Spartoo platform.

Development History

- In August 2006, Spartoo was established with a start-up capital of 1.2 million euros. After its establishment, Spartoo quickly expanded to other European countries and won 45 million euros in funding from well-known investment institutions such as French investment banks (A Plus Finance and CM-CIC Capital Privé), European (Endeavour Vision and Sofina) and American Highland Capital (Highland Capital Partners).

- In April 2011, Spartoo cooperated with the global charity "Soles-4Souls" to launch the "Shoes Solidarity" campaign. In June of the same year, it opened markets in the Netherlands, Denmark, Sweden, Finland, Poland, Portugal and Greece.

-In October 2012, the company opened the Belgian and Austrian markets. The third round of financing was USD 25 million.

-In 2015, the first physical store was opened in Grenoble, France. Currently, Spartoo has become the largest online shoe store in Europe.

-In 2016, it entered the Chinese market.