Amazon removes a large number of Bing Dwen Dwen products from shelves

The popularity of Bing Dwen Dwen has also attracted the attention and coverage of foreign media. Recently, the global Google search popularity of "Bing Dwen Dwen" has risen sharply and reached a peak of 100. Seeing that Bing Dwen Dwen has gained a lot of fans overseas, cross-border sellers quickly took action.

The day before yesterday, a Bing Dwen Dwen keychain that was launched earlier on Amazon topped the small category bestseller list, which made many sellers excited. Between February 5 and 8, more Bing Dwen Dwen products such as ornaments, plush toys, and pillows were launched on Amazon and other platforms.

However, Amazon has removed almost all Bing Dwen Dwen products from its platform, including the once famous product that was ranked first on the Best Seller list; some Bing Dwen Dwen products have also been removed from Walmart and other platforms. The reason why Bing Dwen Dwen has become a flash cross-border hit is not hard to guess. It has a full set of intellectual property protection, including trademarks and appearance patents, and ordinary sellers who rashly sell it will inevitably infringe on the rights.

It is not advisable to follow the trend impulsively, but the Winter Olympics has indeed brought a wave of business opportunities. A cross-border seller said that the company began to research the Winter Olympics peripheral products in June last year, and sent a whole cabinet of ski peripheral products in October. All of them are now on sale, and sales have increased several times. In the context of the current sellers generally reporting poor orders, this batch of winter products made up for the sales problem of the seller's regular products and performed well.

Amazon removes a large number of Bing Dwen Dwen products

When work started after the New Year, some sellers had not yet gotten into the right state, but their faster counterparts had already quickly selected and put a product on the shelves - Bing Dwen Dwen.

In fact, as early as 2019, Bing Dwen Dwen had already been unveiled as the mascot of the 2022 Beijing Winter Olympics, but it did not cause much sensation at the time, and related manufacturers and sellers were also considering preparing stocks. It was not until after the opening ceremony of the Winter Olympics that Bing Dwen Dwen quickly became popular and became a hot top-tier product. Consumers were eager to get it, and factories began emergency production.

Before Bing Dwen Dwen became popular, only a few merchants paid attention to it. On January 4 this year , a Guangdong seller put a Bing Dwen Dwen Xue Rong Rong keychain product on Amazon US, priced at US$9.99-11.99, and shipped by itself. As of February 7, this product has already topped the best-selling list of the "Ladies' Novelty Keychains" subcategory, and many sellers regard it as the first hit product in the Year of the Tiger.

Subsequently, more cross-border sellers began to list Bing Dwen Dwen Xue Rhon Rhon plush toys, ornaments and other peripherals on platforms such as Amazon, preparing to get a piece of the pie.

Those who have not taken action can't help but be tempted. In multiple Amazon seller groups, the question of "Can Bing Dwen Dwen be sold?" has caused some discussion. One seller asked: "Does anyone know if Bing Dwen Dwen and Shue Rhon Rhon can be sold on the Australian site? Pendant products." Sellers know very well that "Beijing 2022" and the five-ring logo cannot be used casually, but a few people still can't help but want to get a piece of the action.

In fact, sellers in the industry generally do not recommend following the trend to sell Bing Dwen Dwen and its peripheral products. There are two reasons: first, the product life cycle is short. If you only want to buy into it when you see the popularity of Bing Dwen Dwen soaring, you will most likely end up as a buyer. Second, there is the issue of copyright infringement. Seeing that the Bing Dwen Dwen peripherals on the platform are constantly being put on the shelves, a seller smiled calmly: "Wait a few days to see if the link is still there."

On the afternoon of February 7, a seller discovered that the Bing Dwen Dwen keychain that topped the BS list in the subcategory was removed from the shelves. On the morning of February 8, the editor searched for "2022 Winter Olympics" on the Meiya website and found only three Bing Dwen Dwen-related products, all of which were newly launched decorative paintings. A large number of keychains, ornaments and other products that had previously disappeared almost completely; searching for "Bing Dwen Dwen" also found only a few decorative paintings on the US website, which were mainly launched on February 6 and 7.

On February 8, on Amazon UK, there were only single-digit search results related to "Bing Dwen Dwen", and a keychain from a Shenzhen seller was still on sale.

When searching for "Bing Dwen Dwen plush" on Google Chrome , several Amazon and Walmart shopping links that appear (Bing Dwen Dwen plush toys, 2022 Winter Olympics mascot key chains, Winter Olympics pendants Bing Dwen Dwen and Shue Rhon Rhon, etc.) are no longer accessible.

(An Amazon link to a dog page)

After the top-selling link was removed from the shelves, the sellers who followed the trend began to get restless. One seller said: "I put the Bing Dwen Dwen keychain on the shelves as a self-delivery seller. Now that the orders have been placed, will there be any subsequent suspected infringement issues? I am very worried." A colleague advised: "Quickly withdraw, the Bing Dwen Dwen product that was on Amazon's BSR the day before yesterday has become a dog." Another seller informed him of Bing Dwen Dwen's intellectual property protection. Upon hearing the news, the seller quickly removed the relevant products from the shelves.

Currently, there are not many Bing Dwen Dwen products on sale on Amazon's US and UK sites, but some people are still going against the trend. Yesterday, a large number of Bing Dwen Dwen peripheral products appeared on Amazon.com, mainly blankets and pillows. These products were sold by the same seller. The pillows were priced at $10.99 and the blankets were priced at $45.99. The product titles and descriptions were very similar, and the number of products was so large that it flooded the screen.

The seller's information shows that this is a Sichuan company, and a feedback left three months ago reads "Never arrived..." The seller's current operations are intriguing.

The popularity of Bing Dwen Dwen has soared, and it has attracted many fans overseas

Cross-border sellers put Bing Dwen Dwen on the shelves for sale because they saw its popularity overseas.

Google Trends shows that starting from February 3, the search popularity of Bing Dwen Dwen on Google began to rise sharply, reaching a peak of 100 on February 6. Some data show that from February 6 to 12, the popularity of Bing Dwen Dwen may continue to rise.

In the United States, Washington, Michigan, Arizona, Illinois, Maryland and other states have shown great interest in Bing Dwen Dwen. Globally, in addition to China, countries such as the Czech Republic, Norway, Sweden and Canada have shown great interest in Bing Dwen Dwen.

With the help of athletes from various countries, the popularity of Bing Dwen Dwen quickly spread overseas.

Maddie Mastro is a famous American female snowboarder. On February 2, she moved into the Winter Olympic Village and uploaded a video showing her room to TikTok, which attracted 830,000 viewers. One netizen commented, "Why don't we talk about panda pillows?" His idea was liked by more than 160 netizens, but Mastro didn't pay attention.

In the second video, the netizen left another message, asking why there was no introduction to the panda pillow. This message received more than 560 likes, and Mastro finally noticed the attention of netizens on Bing Dwen Dwen. So she specially shot several close-up videos of Bing Dwen Dwen, which attracted a lot of attention.

In one video, Mastro opened the Bing Dwen Dwen pillow and found that it had turned into a blanket, which surprised him (we can’t bear to say that this is already a common function of pillows in China …). This video became popular on TikTok, with more than 5.8 million views and over 730,000 likes. Bing Dwen Dwen has also become the “dream pillow” of foreign netizens:

"Oh my god! Can we get one?"

"Pandas are my favorite. This is the cutest panda I have ever seen. I need one."

“Are there any for sale?”

“Are there any shops selling Olympic merchandise?”

After close contact, many Winter Olympic athletes were the first to be attracted by Bing Dwen Dwen. Finnish female ice hockey player Pietla Nieminen showed fans how the Bing Dwen Dwen pillow can be transformed into a blanket in a second, and Czech figure skater Natalie Taschlerova shared her excitement when she received the Bing Dwen Dwen in a video.

There are more than one or two foreigners who are charmed by Bing Dwen Dwen.

On February 6, British journalist Graham was at the Beijing Winter Olympics Main Media Center to "chase the star" Bing Dwen Dwen for his 3-year-old grandson. When he learned that the Bing Dwen Dwen that day had been sold out, Graham expressed the hope that more would be in stock tomorrow. "Bing Dwen Dwen is very popular. I want to buy one for my youngest grandson, who is only 3 years old. He wants me to buy him a panda doll to take back to the UK, so I tried to buy one for him," Graham said, showing the staff the pictures of Bing Dwen Dwen he had collected on his phone.

Another good story is that after receiving a dough sculpture of Bing Dwen Dwen, Prince Albert of Monaco asked the staff to make another one for him. Prince Albert said that he had twins, a boy and a girl, and it would be difficult to explain if he only brought one Bing Dwen Dwen back.

Bing Dwen Dwen has the risk of infringement, cross-border sellers should be cautious when entering the market

Bing Dwen Dwen has suddenly become popular, and overseas consumers are also fond of this type of product, which has attracted the attention of cross-border e-commerce sellers. Some sellers are ready to make a big move and seize the opportunity to make money.

Many cross-border sellers are keeping a close eye on the sales of Bing Dwen Dwen and its related products on e-commerce platforms such as Amazon and eBay. Some even directly ask in the relevant seller groups: “Is there still room for Bing Dwen Dwen to operate?”

However, it is probably too late for sellers who want to take advantage of Bing Dwen Dwen's fast train to make quick money. There are two major problems ahead.

The first problem is that there is no supply. The craze among domestic consumers to buy Bing Dwen Dwen is obvious to all. With everyone's joint efforts, Bing Dwen Dwen is completely out of stock and "hard to come by."

As one of the manufacturers of Bing Dwen Dwen, Jinjiang Hengsheng Toys Co., Ltd. resumed work ahead of schedule after the Lunar New Year. Starting from the fifth day of the Lunar New Year, it directly purchased air tickets for workers who were willing to resume work ahead of schedule to resume production. At present, the company has received a new order for 500,000 Bing Dwen Dwen toys, and the maximum daily production capacity after resuming work is about 4,000, which will take 4 months to meet the demand.

Because it is a combination of silicone and plush , Bing Dwen Dwen is difficult to produce. In addition, Bing Dwen Dwen must be manufactured in a licensed factory, and requires the cooperation of multiple links in the supply chain, such as the color box factory, silicone factory, carton factory, and printing factory. Therefore, if there is a problem in one link, the production of Bing Dwen Dwen will be put on hold.

Currently, there are only a limited number of manufacturers authorized to produce Bing Dwen Dwen. According to the Beijing Winter Olympics Organizing Committee, there are currently 29 licensed manufacturers and 58 licensed retailers for the Winter Olympics .

There are few production companies and the manufacturing difficulty is relatively high. Under the strong enthusiasm of netizens demanding "one person, one pier", the factories may find it difficult to rush the work overnight. Moreover, the Spring Festival has just passed and many factories have not yet started work, so it is not easy for cross-border sellers to place orders on short notice.

In some WeChat groups, there are group purchase links for Bing Dwen Dwen. The original price of the product was 128 yuan, but the group purchase price has increased a lot. The most important thing is that you have to wait until March to ship, and some even have to wait until May to ship.

Right now, the domestic people’s demand for Bing Dwen Dwen cannot be met, and some cross-border sellers are tripped up by supply issues before entering the market.

The second problem is that Bingdundun poses a great risk of infringement. It has trademark patents and design patents, so cross-border sellers need to be extremely cautious when entering the market.

It is understood that the "Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games" applied for all categories of "Bing Dwen Dwen" trademarks on September 16, 2019, and all trademarks add up to more than 4,000. It can be said that Bing Dwen Dwen has been given all-round trademark protection.

Tianyancha shows that the Beijing Organizing Committee for the Olympic and Paralympic Winter Games had already applied to register the "Bing Dwen Dwen" and "Shuey Rhon Rhon" trademarks in 45 international classifications in September 2019, and the registration was successful in December 2020.

The General Administration of Customs has also previously released relevant policy interpretations, and the customs has provided a "protective umbrella" for "Bing Dwen Dwen" and "Shuey Rhon Rhon".

For cross-border sellers, if they cannot sell Bing Dwen Dwen, then they can sell related products, or print the pattern on export goods. Is this possible? The General Administration of Customs said that it cannot be used without authorization . The exclusive right to use the Olympic symbol is protected by law . Without the permission of the right holder, the Olympic symbol cannot be used for commercial purposes. If goods containing the Olympic symbol are imported or exported without authorization, the customs will investigate and deal with it in accordance with the law.

The Olympic symbol is not just the familiar five-ring logo. According to Article 2 of the Regulations on the Protection of Olympic Symbols (State Council Order No. 699), the Olympic symbol refers to the Olympic flag, Olympic motto, Olympic emblem, Olympic anthem , the name and abbreviation of the Olympic Games held in China, the mascot, anthem, torch shape, slogan, "host city name + year of hosting" and other symbols, as well as the name and emblem of the organizing body .

Bing Dwen Dwen is an Olympic-symbolized product , and it is difficult to pass customs export.

The General Administration of Customs announcement mentioned that the customs will combine "Operation Dragon 2021" to do a good job in protecting the exclusive rights of Olympic symbols, increase joint risk assessments on high-risk infringing goods such as clothing, shoes and hats, luggage, toys, glasses, etc., strengthen the identification of infringements of the exclusive rights of the relevant symbols of the Beijing 2022 Winter Olympics and Paralympics, investigate and deal with suspected infringing goods in accordance with the law, speed up case handling, increase penalties, and create a good social atmosphere and business environment for the successful holding of the Beijing 2022 Winter Olympics and Paralympics.

Customs mainly implements protection of the exclusive rights of Olympic symbols in accordance with the following laws, regulations and normative documents. Customs will detain suspected infringing goods and confiscate them if they are found to infringe intellectual property rights after investigation. After confiscating goods that infringe intellectual property rights, customs shall notify the intellectual property rights holder of the relevant circumstances of the goods that infringe intellectual property rights in writing. If the infringing characteristics of the confiscated goods that infringe intellectual property rights cannot be eliminated, customs shall destroy them.

Therefore, cross-border sellers must be extra careful. If they touch infringing products, they may end up losing both their money and goods.

Some sellers may make partial changes to their products to avoid infringement, but there are still certain risks after the changes, and it is not easy to make quick money.

The business opportunities of the Winter Olympics still exist, and the sales of peripheral products have also doubled

If the "door" of Bing Dwen Dwen is closed, can cross-border sellers still take advantage of the Winter Olympics to "get on board" other peripheral products? According to relevant reports and feedback, the business opportunities of the Winter Olympics still exist.

At present , the Beijing Winter Olympics is in full swing , and people's attention is not only focused on Bing Dwen Dwen. Winter sports such as skiing have also become popular, and the ice and snow economy has also been boosted.

Skiing and other sports are quite popular in North America and Europe. With the boost of the Winter Olympics, the prospects for related products such as ice and snow clothing, ski equipment, and winter sports protective gear are promising. The market prospects for ice and snow related products are bound to usher in new opportunities.

Long before the Beijing Winter Olympics , there was a "snow kung fu" trend on TikTok. Chinese girls in Hanfu danced in the wind with skateboards, making traditional Chinese skiing popular overseas.

Some foreigners also uploaded skiing videos. As more foreign friends started skiing, the demand for skis, ski suits, helmets, wrist guards, knee pads, goggles and other products also increased. Suddenly, all kinds of skiing gadgets became hot sellers.

According to AliExpress data, in the fourth quarter of 2021, the platform's overseas sales of Chinese ski products increased by more than 60% year-on-year. Among them, the sales of domestic ski helmets increased by 15 times.

It is understood that there are more than 100 countries and regions that purchased Chinese snow equipment on AliExpress in 2021. The demand for ski products in Europe and the United States has grown more significantly.

The coming of the Winter Olympics has further promoted the continued rise of sports such as skiing, and the sales of winter products have ushered in greater growth. At present, cross-border sellers who have made arrangements in advance and are already selling related products have also tasted the sweetness.

A cross-border seller reported that he was busy dealing with new products for the Winter Olympics before the start of the 2022 Beijing Winter Olympics . For us Amazon sellers , if we want to make a quick buck in the Winter Olympics related categories, we certainly can’t miss this once-in-a-lifetime opportunity.

Opportunities are reserved for those who are prepared. We started researching products in June last year , and had already shipped a whole cabinet of ski-related products in October. All products are now on sale, and we are pleasantly surprised to find that sales have increased several times. The sales of other conventional products have dropped a lot while their rankings remain unchanged . Our winter products make up for the sales of conventional products , achieving a trend of increasing sales and gross profit.

The seller concluded that those who make money will continue to make money by choosing the right product at the right time and making full use of existing resources .

Industry insiders analyzed that with the rectification of Amazon platform, the long-term products on the platform are in great demand, and the price war has continued, which has seriously affected the profits of many sellers. Compared with long-term products, short - term products are more profitable . Cross -border sellers need to pay attention to the market at all times and use forward-looking ideas to make layouts in order to make money.

Opportunities always come to those who are prepared . When a product becomes popular and known to everyone, cross-border sellers who enter the market are likely to become leeks. Although Bing Dwen Dwen is popular, cross-border sellers still need to be cautious.

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