The Super Bowl is one of the biggest festivals in the American sports world. Every year when the Super Bowl begins, many Americans sit around their TVs to watch this big game. As the 2022 Super Bowl is approaching, American consumers are also starting to prepare for the Super Bowl party!
According to a survey, 184.5 million American adults said they plan to watch the big game this year. At the same time , a report from the National Retail Federation shows that 90 million people plan to host or attend Super Bowl parties, and consumers are expected to spend more than $14.6 billion on the Super Bowl this year , with an average of about $79 per consumer , which shows how much Americans value the Super Bowl.
As Americans begin to prepare for the Super Bowl party, some party supplies are also hot-selling. When searching for the term Super Bowl Decorations on Google Trends, the editor found that the search popularity of the term has reached its peak recently , and the three countries with the highest search popularity are the United States, Canada and the United Kingdom.
On TikTok, a "product selection trend", many bloggers have begun to share their Super Bowl party decorations. The #superbowlparty topic has been viewed over 10 million times. In addition to the essential party food such as cakes, snacks, and small desserts, some decorations that are full of the atmosphere of the game are also very popular!
On Amazon, there are already many links to Super Bowl decorations that have sold very well, such as Super Bowl decorative football banners, football balloon sets, tablecloths printed with football game venues, football-themed small cards to decorate desserts, football-shaped colored light strips, Super Bowl-related clothing, napkins, pillows, and so on.
Every festival is a carnival for consumers and a great opportunity for sellers to promote product sales. For cross-border e-commerce sellers, it is very important to understand the traditional culture of the destination country /region, select products according to local customs, and prepare goods in time. Super Bowl Product Selection US Market |
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