Decathlon is a French sporting goods retailer founded by Michel Leleque in 1976. It provides support for chain sporting goods operations and the entire sports industry chain, and has a rich line of private-label products, divided into 20 different brand names according to different sports categories. Features 1. Free brand, quality assurance 2. Good quality and low price 3. Self-operated logistics system 4. Complete sports categories history -In 1976, the first Decathlon store was established. -In 1986, Decathlon launched its first self-produced and self-sold product - a bicycle, which meant the birth of the "Decathlon Industrial Procurement Center", which not only sold products but also designed and manufactured sports products. -In 1996, Decathlon founded the Tribord water sports brand and the Quechua outdoor mountain sports brand. Soon after, Decathlon founded more than 20 passionate brands in different sports categories. -In 2006, after long-term preparation, Decathlon officially provided e-commerce services to users Corporate Culture Share the desire to exercise and the benefits of exercise. Decathlon's innovation is the innovation of the masses, user-oriented, only to provide more sports enthusiasts with solutions that combine high technical performance with affordable prices. |
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