5.5 Big Sale is here! Shopee releases popular categories and potential best-selling products on six major sites

Shopee releases 5.5 promotion schedule and popular categories

Recently, Shopee released the 5.5 promotion schedule for six major markets, reminding sellers to quickly warm up for the event. I looked at the calendar and found that the promotions in several markets have already started!

Philippines site: start date —April 19, peak days—April 21, May 5, end date—May 7

Malay site: start date - April 5, peak days - April 23, May 5, end date - May 14

Vietnam site: start date —April 19, peak day—May 5, end date—May 9

Singapore site: start date —April 21, peak day—May 5, end date—May 7

Taiwan site: start date —4.19, peak day—5.5, end date—5.9

Brazil site: Start date —April 26, Peak day—May 5, End date—May 9

In addition to releasing the promotion schedule, Shopee has also unlocked popular categories and potential categories in major markets to help sellers launch new products and boost sales.

After looking at the hot-selling categories, popular products, and potential products released by Shopee on major sites, the editor found that the hot-selling categories in these major markets are similar.

For example, 3C electronics, home life, women's wear, sports and travel, beauty products, fashion accessories, children's toys, household appliances and other categories are almost integrated into the hot-selling categories of these six major markets.

Among the sub-products of the above categories, beauty tools , decoration supplies , jewelry , headwear , kitchen appliances, women's clothing, mobile phone accessories, and children's and maternity products appear more frequently.

Potential blockbusters in six major markets are worth paying attention to

In addition to popular categories and sub-products, I would like to focus on the potential products in the six major markets ↓

Philippines: Women's tops, Bluetooth headsets, mouse pads, nose patches

Malaysia: curtains, crystal bracelets, girls' dresses

Vietnam: hair dryer, comb, cat-eye glasses

Singapore: Folding bicycle, small outdoor balcony table and chairs, computer storage bag, replaceable mop

Taiwan: British-style small square bag, yoga mat, flat sandals, lucky crystal bracelet

Brazil: Dresses, elastic training bands, women's handbags, underwear

After seeing the 5.5 promotion information released by Shopee, many sellers shouted that they would start to launch new products. At the same time, some sellers also raised questions, such as↓

Can selling women's clothing generate huge sales? How is the market for JK clothing, Lolita clothing, cheongsam, and ancient costumes?

Is it okay to sell accessories? Can small home appliances be sold out?

Regarding these new product questions, Shopee not only gave targeted answers, but also made many suggestions↓

1. Men's clothing has great market potential and generally has a higher repurchase rate and unit price than women's clothing. In addition, more and more male consumers in Southeast Asia now choose to shop on Shopee.

2. Small fans, portable irons and small kitchen appliances are very popular in the Vietnamese market.

3. For niche products, it is recommended to first analyze the best-selling styles in the market to avoid blindly launching new products.

4. Items like flat sandals are more popular if they are cost-effective.

5. 3C electronic products are very popular in the entire market.

In fact, judging from the data released by Shopee before and after each big promotion , hot-selling categories have always been very popular, and potential hot-selling products are in great demand within a certain period of time. Sellers must accurately identify market demand and seize the opportunity to launch new products in a timely manner.

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