Good news for sellers! Amazon has more new policies

Amazon sellers are facing one trouble after another, with constant warehouse explosions and difficulty in listing products, and then there is a continuous plummet in order volume.

Since the US election, there have been more and more voices about a sharp drop in order volume and a decline in traffic, and some sellers no longer have high expectations for the Black Friday and Cyber ​​Monday events.

However, judging from Amazon’s recently updated sales commission and logistics fee policies on the US site, sellers may not have an easy time in the future.

Amazon has introduced more new policies, which are good for sellers

Yesterday, Amazon updated its sales commission and logistics fee policies for the US site in 2025.

Contrary to its usual practice, Amazon did not raise various fees this time. Instead, it began to implement a new policy of exemptions, no price increases, and no introduction of new fee types to support the growth of new products, which made many sellers think they were dazzled.

Judging from Amazon's updated policy, the fee changes in 2025 mainly involve three aspects↓

Waiver of the inbound placement fee for a specific period. Amazon will waive the inbound placement fee service fee for new parent ASINs created between December 1, 2024 and March 31, 2025, with the first 100 eligible inbound items being free.

Reduce the service fee for large and bulky items. Starting January 15, 2025, Amazon will reduce the average service fee for large and bulky items by $0.58 per item for single-point warehouse entry.

Introducing more incentives. The platform plans to provide more fee discounts to new sellers through entry-level gift packages and Amazon Logistics new product warehouse discounts. At the same time, FBA delivery fees remain unchanged.

As soon as Amazon’s policy was announced, sellers were talking about it. “Amazon has smoothed out the edges, and I’m happy that the price remains the same,” “The fees are frighteningly high, and another price increase would be outrageous,” and “I saw the email and thought the price was going to increase again, but it turned out to remain the same. But I’m not happy either, because it’s not a price reduction.”

Although seller feedback is mixed, Amazon's move undoubtedly gives sellers some breathing room.

Cost reduction and exemption will reduce sellers' costs. No longer adjusting fees will also allow sellers to focus more on optimizing product portfolios, planning ahead for peak seasons to seize sales, and improving operational efficiency, rather than being constrained by rising costs.

However, according to the platform's habits, although the delivery fee has not increased, Amazon often raises various fees in other places. Sellers still need to prepare for the future, especially when the number of orders has continued to plummet in recent times.

Before the peak season, sellers' orders continued to plunge

"Order volume will decline during peak seasons" has become a norm, and the low order volume before Black Friday and Cyber ​​Monday also caused sellers' moods to fluctuate↓

After the advertisement was burned out, there was no single order, so there was only one natural order;

I feel like the sales in the past two months have not been very good;

Just one order today, yesterday was okay;

I spent a lot of money on advertising, but no orders were made, and I was charged 3 times the storage fee;

The order volume dropped by 60%, and the goods were not put on the shelves for a month after they arrived;

Sales at the beginning of the month dropped precipitously, even to less than half of the usual level;

With such poor sales, we are not planning to participate in Black Friday and Cyber ​​Monday;

Since the beginning of October, sales have been very poor;

More than 60 orders per day fell to single digits;

…

According to feedback from sellers, the trend of declining order volume began as early as October. At that time, sales of some sellers declined, while the order volume of some sellers was on the rise.

The group of sellers whose order volume has declined recently has grown again, especially since the US election. Most sellers have seen a decline in order volume or even no orders. Even if some sellers increase their advertising budgets and spend a lot of money on ads to attract traffic, it is of no avail as Acos is ridiculously high.

"The new product that was just starting to gain momentum a while ago is no longer selling," said seller Hiram helplessly. For products that cost more than $20, not only has the traffic in the category decreased, but the unit price in the advertisement has also increased from $3-4 to around $8. One can't help but sigh: With such a high volume, can anyone really survive?

In fact, the recent sales fluctuations of new and old products and the explosion of Acos are affected by many factors.

On the one hand, competing platforms such as Temu rushed to launch big sales, even offering extreme discounts, and on the other hand, Americans were busy with the election, reducing or postponing shopping. Of course, another important factor is the change in the platform algorithm, which caused the advertising traffic to fluctuate, and the order effect was naturally muted.

Some sellers were affected by the increase in storage fees, so that the skyrocketing storage fees far exceeded the profits of the goods, and ultimately after a peak season, they were actually in a loss-making state.

However, some sellers have also seen an upward trend in their order volume. Many sellers on the European site said that "the number of orders has doubled in the past two days", "the number of orders is even higher than before as the big sale approaches", and "starting from the 7th, the number of orders has increased 2-3 times compared to usual", so that sellers always feel that something strange will happen in this year's big sale.

American companies are hoarding goods crazily, will sellers' order volume pick up?

Constrained by this, some sellers are worried about whether to continue to participate in the Black Friday online promotion: "I don't think there will be much growth if I sign up, but if I don't sign up, I feel like I'll lose out and my sales may be even worse."

Sellers have many opinions on this. Most sellers think that if they submit the application first, there is still some hope. However, a small number of sellers think that if they submit the application for a big promotion, they will have to lower the price. Not only is the profit too small, but there are also 3 times the storage fee and increased delivery fees, which is equivalent to running with others. It is better not to sell.

Some sellers even proposed their own strategies: "7-10 days before the holiday, use 50% off coupons to improve rankings and grab slots. Remove the coupons before the holiday, restore the original price, and use the discounted price to take advantage of holiday traffic."

However, a very obvious phenomenon recently is that many American companies and consumers have started to purchase in advance, and the order volume of sellers seems to be picking up. It is understood that in order to cope with potential risks, local Americans have begun to stockpile goods.

Data from foreign media reports show that a local U.S. eco-friendly cup business owner plans to purchase a full year's worth of inventory in advance, even if he needs to incur additional storage fees, considering that most of the raw materials needed for production are imported from abroad.

An electrical company in Los Angeles agrees with this view and has even started purchasing home appliances from abroad six months in advance to prepare for the surge in costs.

On overseas social platforms, videos teaching people how to stock up are also becoming popular. These bloggers are advising local consumers to purchase goods including cosmetics, clothing, home appliances, food, etc. in advance, and have received tens of thousands of likes.

It is not difficult to see that the shopping enthusiasm of overseas consumers has been gradually raised recently, and sellers still have many possibilities of explosive orders. Regardless of whether sellers submit big promotions, the peak season at the end of the year must not be missed. Sellers also need to pay attention to product dynamics and make appropriate adjustments to welcome explosive orders.

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