The European e-commerce giant has raked in 13.8 billion yuan this year, ushering in a big boom!

When it comes to the European e-commerce market, Amazon and eBay are far ahead, but Allegro, which is also ranked among the top ten e-commerce platforms in Europe, is also developing rapidly.

Allegro was founded in 1999 and has a history of more than 20 years . In recent years, with the continuous growth of the platform and the increase of user base, Allegro has become one of the few platforms in the European market that can be compared with Amazon and eBay.

But Allegro is still most popular in Poland, where it is praised as the “Polish version of eBay.” Allegro occupies 60% of the market share in Poland, with a brand awareness of 98%, and 96% of the traffic on Allegro comes from Poland.

As an indispensable part of Europe's emerging markets, Poland's e-commerce market size is expected to grow by US$28.09 billion from 2023 to 2027, with a compound annual growth rate of 15.56%. It has unlimited business opportunities and potential, attracting the attention of sellers.

Recently, Allegro released its third-quarter financial report for 2024, and its performance is still impressive. In the third quarter, its total merchandise volume (GMV) increased by nearly 10% year-on-year, and its adjusted EBITDA increased by 8.6% year-on-year, both exceeding expectations.

Specifically, its third-quarter revenue was 2.6 billion zlotys (about 4.6 billion yuan), a year-on-year increase of 7.8%; adjusted EBITDA increased by 8.6% year-on-year to 735 million zlotys (about 1.3 billion yuan).

In the third quarter, in the Polish domestic market, Allegro's revenue soared 17.1% to 2.3 billion zlotys (about 4 billion yuan), and adjusted EBITDA increased by 13.5% year-on-year to 880 million zlotys (about 1.5 billion yuan). Among them, the GMV of Polish business reached 14.7 billion zlotys (about 26 billion yuan), an increase of 10.8% year-on-year.

In addition, the report shows that in the third quarter, the number of active buyers of Allegro in Poland exceeded 14.9 million; in the international market, more than 2.8 million Czech and Slovak consumers became active buyers of the new site, of which 2 million were new users. The number of merchants selling on the Czech and Slovak sites increased by 13% month-on-month to more than 60,000, and sales increased by 40% month-on-month.

Looking at the first three quarters of this year, Allegro's total commodity trading volume was 43.3 billion zlotys (about 76.6 billion yuan), a year-on-year increase of 10.8%; revenue increased by 9% year-on-year to 7.8 billion zlotys (about 13.8 billion yuan).

There is no doubt that Allegro is already the preferred shopping platform in Poland. In recent years, Allegro has turned its attention to the international market and actively explored it, such as the Czech site launched in 2023, the Slovak site in 2024, and the Hungarian site.

The above-mentioned data can also reflect the transaction scale, market share, financial status, etc. of the Allegro platform. Cross-border sellers can pay more attention to it and further explore market opportunities through the official data that have been disclosed.

Allegro

Financial Report