GMV reached $158.8 billion, and private brands occupied the largest market share in the United States

GMV reached $158.8 billion, and private brands occupied the largest market share in the United States

Private label brands saw double-digit sales growth and strong unit volumes in 2020 as the COVID-19 pandemic lifted grocery sales, the Private Label Manufacturers Association ( PLMA) said recently. But store brands’ market share remained stable as national brands gained ground.

 

99% of American households buy private label brands

 

Data shows that private label sales in the United States totaled $158.8 billion in 2020, up 11.6% from $142.3 billion in 2019. National brands grew slightly, from $587.4 billion the previous year to $657.2 billion in 2020, an increase of 11.9%.

 

Despite the dramatic changes brought on by the coronavirus crisis, private label brands still account for about one-third of every four consumer packaged goods (CPG) items sold in these retail channels and about one-fifth of every five dollars spent.

 

So far in 2020, COVID- related retail impacts have ranged from panic buying by shoppers in the early months (leading to ongoing supply chain disruptions in high-demand categories) to socially distanced in-store shopping and a near doubling of year-over-year online sales.

 

Survey data shows that 99% of American households purchased private labels last year . Nationwide lockdowns and restaurant closures have also triggered a major shift in consumer purchases from food services to grocery stores as Americans adjust their lifestyles to remote schools and workplaces.

 

Paper products are the highest-selling category

 

Across all retail channels, household paper and plastics became the largest private label category in 2020, reaching $10.7 billion, or 37.4% of the total category, largely due to the increased use of toilet paper , paper towels , napkins , facial tissue, and disposable plates , cups, and utensils during the early stages of the COVID-19 pandemic .

 

In 2020, store brands will account for 23% of all grocery dollars and 25% of units sold, including sales from retailers not captured in point-of-sale scanning data. Those figures also include about $40 billion in private-label sales from shoppers at leading clubs, discounters and other retailers with extensive private-label programs.

 

In general, the habits of American consumers have also changed with the COVID-19 pandemic. Private brands are becoming more and more popular among consumers, and sellers also need to pay close attention.

 


GMV

Private Label

market share

<<:  E-commerce has a bright future, Indonesian logistics startup Shipper receives $63 million in financing

>>:  American Eagle Q1 sales to exceed $1 billion

Recommend

Walmart launches new plan, will the second-hand refurbished market change?

eBay and Amazon have already laid out the second-...

Big deal! Laying out new track, East China's big sale is 300 million

This is how big sales are done! Overseas investme...

The outlook is good! U.S. office supplies sales are expected to grow 8% in 2021

In the post-epidemic era, working from home is st...

Second-hand fashion e-commerce company ThredUp acquires Remix for $28.5 million

As second-hand platforms have become increasingly...

What is teastore? teastore Review, Features

Teastore was established in 1996 to provide Ottaw...

What is Gewu Supply Chain? Gewu Supply Chain Review, Features

Shenzhen Gewu Supply Chain Management Co., Ltd. wa...

Amazon is having a big sale, giving away luxury cars worth up to 3 million!

Amazon is selling big and spending big, with the ...

What is articlegoods? articlegoods Review, Features

articlegoods is an independent brand providing qua...