Amazon algorithm changed again! Sellers: Negative reviews disappeared overnight

Amazon algorithm changed again!

The importance of reviews to the order volume of cross-border sellers is self-evident. Amazon has always been cracking down on violations such as false orders, and has adjusted the review rules from time to time to maximize consumers' shopping experience.

From the latest actions of the Amazon platform, we can see that the review algorithm has undergone the latest adjustment. " Is Amazon going to block the way of false orders? " Many industry insiders speculated.

Amazon review algorithm changes again, some sellers found that negative reviews disappeared overnight

Regarding the review algorithm changes, let’s first take a look at the recent feelings of Amazon sellers ↓↓↓

Stubborn negative reviews disappeared overnight, is Amazon merciful?

The top comments of all my links are the reviews from the last month, and the other reviews have sunk to the bottom .

The comments on the pictures and texts were always at the top, but now they have all sunk. I have tried methods like liking, but to no avail.

The videos and pictures that I had worked so hard to click on are no longer on the homepage.

The latest reviews are listed at the front , and now they are almost filling up the homepage reviews. This is the case for multiple links !

Me too. The previous good reviews are gone, and an old link with a three or four star review with no likes has appeared on the homepage .

Even the answers to the QA are sorted by time, so no matter how many likes you give them, it will be useless.

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From the feedback of Amazon sellers, it can be seen that this change in reviews seems to be following a pattern: the reviews are sorted in chronological order according to the date the review was left, that is, the latest reviews are the first to be displayed to consumers.

In fact, this is only a small part of the changes in comments. Some industry insiders have drawn many other conclusions by carefully studying the recent changes in comments.

First of all, although Amazon prioritizes showing the latest reviews to consumers, the word "recent" also has a time limit, most likely one month. Moreover, if a longer review appears in the reviews within a month or so, but is positioned later, Amazon will also "arrange" it forward as appropriate.

Furthermore, even if those graphic and text reviews that have always been at the top and have received a lot of likes are squeezed out of the top position by the latest reviews, they are still at the top when they compete with other reviews in the same month.

Regarding the speculation about the changes in Amazon's review algorithm, many sellers have taken the initiative to confirm with their account managers, and the answer they got is affirmative. Amazon's reviews are now displayed based on the listing's age + recent performance, and are calculated by robots . In other words, Amazon will focus on the most recent reviews, and the weight of previous old reviews will be infinitely reduced. At the same time, the older the listing, the more popular it is.

After investigation, Yien.com found that this situation did not occur to sellers on all sites. Currently, it mainly focuses on the US site. At the same time, Amazon sellers will see different results when viewing the homepage reviews from different browsers. "When logging into my buyer account on the super browser, almost all one-star negative reviews are at the front, while when viewing with a local browser, the first page is full of positive reviews." One of the Amazon sellers said that the ranking of reviews displayed by different accounts is also different, so operations such as paying for likes are not very feasible.

Will the adjustment of comments affect the number of orders? Some are happy, some are worried

Every time Amazon makes a new move, the hearts of the majority of cross-border sellers always fluctuate, and they wonder in their hearts what impact this will have on product sales, etc.?

Judging from the feedback from sellers, some have seen an increase in order volume while others have seen a decrease.

Many sellers have benefited from Amazon's latest review algorithm, and their orders have been rising steadily. One seller said, "I have a negative review that has always been in the top three , and it has hundreds of likes. I couldn't get rid of it before, but recently I was surprised to find that this negative review suddenly did not remain on the homepage . After being pushed down by new reviews, the number of orders for the product has gradually increased. " He thinks the current review algorithm is very good and hopes that Amazon can make more similar changes.

Many sellers also had their order volumes "pulled down". One seller whose order volume dropped said that his product quality had always been higher than his peers, so his sales were naturally good, but now this batch of products had quality problems, which led to a series of negative reviews. Coupled with the review changes, his product ranking dropped directly from the first place to the top ten.

Coincidentally, another seller also said that the homepage of the review area used to be almost entirely positive reviews from the previous two years, but now the homepage displays only the latest reviews from 2022. Unfortunately, one of his products had quality issues, and the recent reviews from consumers were almost all negative, so that the positive reviews on the homepage were almost completely replaced by negative reviews. Affected by this, this product has not been sold for more than 10 days, causing heavy losses. However, he expressed his understanding of the changes in Amazon's review rules. In any case, Amazon is also worried that the quality of sellers' initial and later products will be inconsistent. If the reviews displayed on the homepage are not fresh, it will definitely affect consumers' shopping experience.

At present, if sellers whose order volume has been hit by review adjustments want to restore their order volume to normal, the best solution is to improve the stability of product quality, provide products with higher cost performance, and increase positive reviews ...

Amazon's latest policy adjustments are bound to not satisfy all sellers. In the eyes of Amazon, the platform has always adhered to the principle of "customer first". Most policies are aimed at urging sellers to continue to provide better products and services to consumers. For example, some time ago, Amazon announced that brand sellers on the US and European sites can selectively handle reviews with three stars or less to enhance brand loyalty and customer engagement. Sellers can contact buyers who have left critical comments or negative reviews on their products through a courtesy refund , or use the buyer review function of the Seller Center to contact them.

When the new rules came out, although some people applauded, there were also a lot of voices of criticism. Critics said: bad consumers have a way to get something for free, and they can get a refund by posting a bad review ...

Is the way to fake orders blocked? Black hat operations are more difficult

When you live under someone's roof, you have to follow the platform's lead. Amazon sellers still have to follow the platform's rules, otherwise they will definitely be "retaliated against later." For example, Amazon has always been cracking down on sellers' fake orders and has taken various measures to prevent sellers from interfering with reviews. This review adjustment is considered by many netizens to be another powerful move by Amazon to block fake orders. It is certain that as Amazon's regulatory measures on reviews become more and more stringent, some black hat operations that can quickly increase sales will become increasingly difficult.