The first cross-border brand summit is coming soon, and Shopee continues to drive the growth of brands going overseas

June 17, 2022, China - Leading e-commerce platform Shopee announced that it will hold the 2022 Shopee Cross-border Brand Summit for the first time on June 21. The theme of this summit is "Riding the Wind and Orange, Brand Growth". Shopee Chief Business Officer Zhou Junjie will appear on the scene with many experts and official partners of the platform to fully explain the brand development strategy planning, share the official support plan for brand overseas expansion, and help domestic brands seize blue ocean opportunities and create higher growth.

2022 Shopee Cross-border Brand Summit will be grandly opened on June 21

Focusing on brand potential, Shopee focuses on creating customized support

In recent years, Chinese brands have entered a period of rapid development in overseas markets. According to customs statistics, China's cross-border e-commerce imports and exports have increased nearly 10 times in five years, reaching 1.92 trillion in 2021, an increase of 18.6% . More Chinese brands are loved by consumers around the world. According to data from the International Postal Corporation (IPC), China is the most attractive country for cross-border online shoppers, and 35% of respondents said that the goods they last purchased across borders came from China .

As a leading e-commerce platform, Shopee was the first to see the demand for quality among consumers in emerging markets such as Southeast Asia and Latin America. It has always regarded brands as a major development focus, and has created a series of targeted support plans to build exclusive traffic entrances for brands. In 2017, Shopee launched the brand mall Shopee Mall to build an exclusive shopping space that gathers top brands, retailers and cross-border brands. It not only connects to the platform homepage to achieve high exposure, but also provides brands with independent resources such as customized display and multi-channel push. In 2020, Shopee launched Shopee Premium to meet consumers' growing demand for high-end and luxury brands. In the past year alone, the number of users who shopped on Shopee Premium for the first time has increased by 75%, and traffic has increased by 8 times. Currently, Shopee Premium is an invitation-based system. In addition, Shopee has also created promotional festivals such as the 10.10 Brand Promotion and Super Brand Day for brands to continue to cultivate consumers' habits of buying branded products.

Since the outbreak of the epidemic, the restrictions on offline shopping scenarios have prompted more brand consumers to turn to e-commerce platforms to buy their favorite products. According to Shopee platform data, the number of users who shopped at least once a month on Shopee Mall increased to 8 times the pre-epidemic level in 2021. So far, more than 36,000 brands including Xiaomi, OPPO, Apple, Samsung, Perfect Diary, and L'Oréal Group have settled in Shopee Mall, and have shown strong performance growth momentum: During this year's 315 promotion, the overall order volume of Shopee Mall increased to 5 times that of normal days.

Helping high-quality products to go global , Shopee achieves a differentiated path to go global

In recent years, Chinese brands have demonstrated great potential for going global with their strong supply chain, quick response and high-speed innovation capabilities. However, facing the blue ocean market, how to quickly enter the local market, give full play to core advantages and increase popularity has become a strategic challenge for brands going global.

Shopee's cross-border team is fully aware of the pain points of brands going global. Taking into account the individual characteristics of different brands, we are committed to customizing differentiated development positioning and growth paths for brands, helping them achieve every possibility of going global:

● Accurately positioned brand image, Chinese underwear brands are popular in Southeast Asia

Tuqun Trade, which established its own underwear brand in 2018, saw the trend of e-commerce in Southeast Asia while developing the European and American markets in the early stage, and expanded its brand business by entering Shopee. For the underwear category, consumer trust and product concept are crucial. In view of this feature, Shopee will build brand stories as the core to drive the development of Tuqun Trade.

Through the sales trends and data accumulation of previous stores, Shopee helped Tuqun Trade accurately understand the pursuit and preference of local consumers for underwear products. With the assistance of Shopee's cross-border team, Tuqun Trade focused on creating a brand vision that meets the aesthetic needs of local consumers in the design of product main pictures and store decoration, and cooperated with marketing tools such as in-site advertising and Shopee Feed to continuously attract traffic and quickly accumulate popularity. During last year's 11.11 and 12.12 promotions, the number of orders increased 10 times compared to usual days.

● Taking the creation of hot-selling products as the starting point, 3C domestic brands have made a strong breakthrough

Vention, a 3C accessories brand that started out as a traditional foreign trade company , continues to impress consumers with its quality products and hopes to integrate the pursuit of product quality into its brand genes. Based on Vention's brand characteristics, Shopee is planning its development path with more emphasis on branded hit products, quickly implanting the brand image of high quality and extreme cost-effectiveness into the minds of consumers.

In response to this, Shopee's cross-border team concentrated resources to create high exposure for high-quality products in brand stores, and combined Shopee advertising, store flash sales and event resource positions to attract strong traffic, pushing the product to quickly become a hot-selling item in the store. During this year's 315 promotion, Vention achieved more than 10,000 orders per day, an increase of up to 400%.

Shopee’s support for brands going overseas and its achievements go far beyond this. At Shopee’s first cross-border brand exclusive summit held on June 21, Shopee’s Chief Business Officer Zhou Junjie will bring together a number of platform experts and official partners to analyze brand growth points from multiple angles, including platform brand strategy planning and precise layout of marketing matrix, and work with Chinese brands to achieve greater success.