The end of the year is often the peak season for cross-border e-commerce, and many scammers are waiting for opportunities, causing many sellers to suffer.
Recently, Shenzhen's big seller Yibai Network suddenly issued an anti-fraud statement.
It is understood that Yibai Network has discovered that recently some criminals have been impersonating Yibai Network and its affiliated companies to carry out various forms of fraud, mainly online part-time jobs, order-placing fraud, or claiming that Yibai Network is their sponsor, and conducting online investment and financial management fraud by forging company business licenses.
In a statement, Yibai Network stated that the company's main business is cross-border e-commerce, and it has never conducted investment and financial management business in any form. In addition, the company routinely recruits personnel through formal channels such as Liepin and Boss Direct Recruitment, and has never authorized any third party to publish part-time jobs or needs.
Therefore, everyone must be careful to distinguish in daily life and not fall into the trap of scammers.
Yibai Network rectified 456 third-party stores under its name
Previously, Yibai Network had carried out rectification of its third-party stores, which was also to a certain extent to control risks and prevent these stores from committing fraud under the banner of Yibai Network.
Different from ordinary enterprises, Yibai Network is mainly positioned as a pan-category cross-border e-commerce company, operating a wide range of categories, such as automobile and motorcycle accessories, industrial and commercial supplies, home gardening, health and beauty, outdoor sports, 3C electronic products, etc.
It is understood that Yibai Network currently has a presence on multiple e-commerce platforms including Amazon, eBay, AliExpress, and Wish. The total revenue of Yibai Network on these mainstream e-commerce platforms accounts for more than 90% of its main business revenue.
However, the operating entities of Yibai Network’s stores on these e-commerce platforms are often different, and the nominal entities of some online stores have not been changed to Yibai Network.
According to statistics, in 2021, Yibai Network operated a total of 684 online stores on Amazon, corresponding to 669 entities, of which 654 entities operated one online store, and 15 entities applied to the platform to operate two online stores with different names in North America, Europe or Japan.
In 2021, Yibai Network operated a total of 109 online stores on eBay, corresponding to 109 entities, and there was no limit on the number of online stores that a single entity could operate.
In 2021, Yibai Network operated a total of 382 online stores on AliExpress, corresponding to 74 entities, and the number of online stores operated by a single entity did not exceed 6.
In 2021, Yibai Network operated a total of 469 online stores on Wish, corresponding to 426 entities, of which 416 entities operated one online store, and 10 entities owned more than one Wish online store. They mainly applied to the Wish platform for the licenses in the early stages of their operations and have continued to operate to this day. The Wish platform has confirmed that they do not violate relevant online store registration and operation rules.
Although Yibai Network has not operated some online stores in the form of information authorization and has not been closed down by third-party e-commerce platforms due to breach of commitment, it does not rule out the possibility that it may be heavily fined by the platform in the future due to issues related to third-party stores. At the same time, some stores may also commit fraud under the banner of Yibai Network without changing their main body.
Therefore, Yibai Network's rectification of its third-party stores is also, to a certain extent, for the purpose of risk control.
Previously, Yibai Network had planned to rectify and clean up all third-party stores held by it before December 31, 2020, but the progress was very slow. As a result, Yibai Network had to announce the rectification plan for the third-party stores held by it again in July this year.
As of August 31, Yibai Network has completed rectification of 456 third-party stores under its name and changed the main body. Among them, the main body of 79 stores could not be changed, so 49 stores were closed and 30 stores were transferred.
Cross-border scams are frequent, sellers need to be cautious
In fact, in the cross-border circle, the high incidence of scams has always been a phenomenon, and as cross-border e-commerce becomes more and more popular, the methods used by scammers are also endless.
In addition to fraudulent means such as impersonating big sellers to conduct investment and financial management, it is also common to deceive novice sellers through various training, account unblocking, low-price trademark applications and other means.
"Cross-border e-commerce with no source of goods", I wonder if any sellers have heard of this "pitfall".
Since the development of cross-border e-commerce has become increasingly hot, many entrepreneurs have joined this circle, and without any experience, they have undoubtedly become the "meal" of scammers.
" We can do it even without supply ", " A dedicated person is responsible for running the store ", " Profit margin ranges from 30% to 300% ", " Just sit back and make money " ... When these slogans come out, the first people to fall for them are the cross-border e-commerce newbies who are eager for quick success and are dazzled by the so-called high profits.
As we all know, scammers are omnipresent, especially in today's big data era. Whenever you browse relevant content, someone will use technology to understand your needs in the next second, and then take precise action, using various rhetoric to sell products or services to consumers.
In the cross-border e-commerce circle, once someone clicks on a related pop-up ad, they will immediately be contacted by an operations manager with "many years of cross-border experience and having helped tens of thousands of sellers earn millions of dollars a month." Even if they don't feel something is right, many novice sellers are dazzled by the "million-dollar monthly income is not a dream" and eventually become victims.
" Large traffic ", " little competition ", " low threshold " , many scammers use these slogans to attract newcomers, but veteran sellers know that as cross-border e-commerce becomes more popular, competition in this field is also increasing.
Many sellers who conduct cross-border sales through platforms such as Amazon have reported to En.com that cross-border involution has become increasingly serious in the past two years, with a spiral war of low prices going on endlessly and more and more cases of copycat sales of popular products .
Therefore, I believe that sellers have their own experience of the statement that there is "little competition" in cross-border e-commerce.
In addition to "cross-border e-commerce without source of goods", there is also "low-price procurement".
For example, a scammer registers multiple aliases and claims in various cross-border groups that " the minimum order quantity is one box " and the price is extremely low. Sellers may not be tempted at first, but as the scammer's other aliases claim to be "reliable" and "have cooperated many times", coupled with the "low price", some sellers will naturally be unable to resist the temptation. However, after paying the "deposit", the person disappears and the money is gone.
There are also those who steal buyer information to defraud sellers of product refunds; unblock accounts at a low price, but then no follow-up is done after receiving the money; apply for trademarks at a low price, but it turns out that the approved trademark applications are photoshopped; off-site promotion and product evaluations, but in the end they are blackmailed into giving sellers bad reviews if they don’t pay; information on popular products and internal training materials... These "confidential" documents can easily generate huge sales as long as you spend money to buy them.
In addition to these scams, sellers may also encounter logistics fraud during the delivery process, such as collecting logistics fees but not getting the goods on board, and freight forwarding scammers using one container number to defraud multiple sellers.
Scammers have various tricks up their sleeves. Some sellers are eager for quick success and will be easily fooled, but some sellers are already very cautious but still cannot guard against them.
In the cold winter, many sellers dare only take a steady and progressive attitude, but they are also forced to bear various thunderstorms in the industry from time to time and pay for them inexplicably. From the seller's perspective, there seems to be no other way except to keep their eyes open and maintain high vigilance. Scams Big Sell |
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